G merlani, x menabdiSvili. Tanamedrove menejmenti
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ras moimoqmedebdiT Tqven am situaciaSi? samuSao gundi _ Tanamedrove dinamikur globalur biznes garemos erT-erTi realobaa. gundis marTva ki urTulesi amocanaa Tanamedrove menejerebisTvis. dRes aTasobiT organizacia warmarTavs Tavis saqmianobas ise, rom proeqtebi da davalebebi Seasrulon ara calkeulma muSakebma, aramed jgufma (an gundma). ra mizniT keTdeba es? ras warmoadgens gundi? ra xerxiT qmnian Tanamedrove menejerebi efeqtur gundebs? Tavdapirvelad ganvsazRvroT jgufuri qcevis wesi. jgufis cneba. mocemul jgufSi TviToeul adamians ekava Tavisi adgili. aq iyo mayurebeli, misi damxmare piri, partizani da didi moTamaSec. aTi welia, rac jgufi iyenebda Tavis unikalur maTematikur SesaZleblobebs da urTierTobis pirovnul Cvenebebs imisTvis, rom milionobiT dolari moepara umsxviles amerikul kazinoebis mflobelTaTvis, jgufi mTlianad Sedgeboda masaCusetis teqnologiuri institutis studentebisagan. sabednierod jgufis umetesoba iqmneba keTilSobiluri miznebisTvis, magram unda iTqvas, rom am jgufis muSaoba metad STambeWdavi iyo. bevri menejeri inatrebda, rom misi TanamSromlebi aseve warmatebiT asrulebdnen maTze dakisrebul movaleobebs. rogor SeiZleba amis miRweva? menejers unda esmodes TiToeuli jgufis wevris, mxolod am SemTxvevaSi man SeiZleba gaigos mTeli jgufis yofaqcevis mizezi. jgufis qceva ar aris mxolod calkeuli adamianebis ,,moqmedebis jami’’. ratom? saqmec imaSia, rom adamiani jgufSi ar iqceva ise, rogorc calkeulad aRebuli. amitom, Tu Cven gvsurs miviRoT warmodgena organizaciul yofaqcevaze, Cven unda daviwyoT jgufebis Seswavlidan. ra aris jgufi? jgufi _ aris urTierTmoqmedi, erTmaneTze damokidebuli adamianebis gaerTianeba gansazRvruli miznis misaRwevad. jgufi SeiZleba iyos formaluri da araformaluri. formaluri jgufebi arian samuSao koleqtivebi, romlebsac ayalibebs organizacia. jgufis wevrebs aqvT konkretuli samuSao valdebulebebi da asruleben konkretul amocanebs. formaluri jgufis qceva ganpirobebulia oTxi saorganizacio miznebiT da mimarTulia am miznebis misaRwevad. maTTan gansxvavebiT, araformaluri jgufi yalibdeba socialur safuZvlebze. isini warmoiqmnebian samuSao adgilebze adamianebis socialur kontaqtebze moTxovnilebebis gamo. magaliTad, sxvadasxva qveganyofilebebis sami TanamSromeli, romlebic erTad sadiloben, warmoadgenen swored rom araformalu jgufs. rogorc wesi aseTi jgufebi iqmneba megobrobis niadagze da saerTo interesebidan gamomdinare. `jgufi imyofeba mudmiv cvalebad mdgomareobaSi, magram rogorc wesi isini verasodes ver aRweven absolutur stabilurobas. arsebobs zogadi evoluciis sqema, romelic axasiaTebs umetes jgufebs. gamokvlevebma gviCvenes, rom yvela jgufi Tavis ganviTarebas gadis standartulad, Tanmimdevrulad, romelic Seicavs xuT etaps: 1) formireba, 2) dabneuloba, 3) mowesrigeba, 4) davalebis Sesruleba, 5) daSla pirveli etapi, formireba, xasiaTdeba ori aspeqtiT: Tavdapirvelad xalxi erTiandeba jgufSi an samsaxuris mizniT (formaluri jgufi), an sargeblisa da upiratesobisaTvis (araformaluri jgufi). imis Semdeg rac xalxi gaerTiandeba jgufSi iwyeba formirebis meore etapi: jgufis miznebis, misi struqturisa da marTvis stilis garkveva. am fazisTvis damaxasiaTebelia gaurkvevloba. jgufis wevrebi, TiTqos, “sinjaven niadags”, rom gansazRvron rogori tipis qcevaa miRebuli mocemul koleqtivSi. es etapi mTavrdeba mas mere, rac jgufis wevrebi Tavs grZnoben erTi koleqtivis wevrebad. dabneulobis etapi xasiaTdeba Sida konfliqtiT. jgufis wevrebi amas aRiareben, magram ewinaaRmdegebian kontrolsa da SezRudvas, romelic aisaxeba pirovnebaze, koleqtivSi muSaobisas. Semdeg warmoiqmneba konfliqti da winaaRmdegoba jgufis marTvis gamo. am etapis dasrulebisas jgufis SigniT formirdeba sakmaod gamWvirvale xelisuflebis ganawilebis ierarqia da miiRweva SeTanxmeba mis marTvaSi. mesame etapze jgufis SigniT formirdeba mWidro kavSirebi da misi wevrebi amJRavneben mWidrourTierTobas. am periodSi isini Zlierad grZnoben erTianobasa da megobrul atmosferos koleqtivSi. mocemuli mowesrigebis etapi mTavrdeba imis mere, rac jgufis Sida struqtura gamagrebulia da misi wevrebi miiReben da aRiareben dadgenil normebs. meoTxe etapi es aris samuSaos Sesruleba. mis dawyebamde jgufis struqtura mkveTrad da sabolood aris gansazRvruli, xolo jgufi xdeba mTlianad funqcionaluri. xalxis energia mimarTulia upirveles yovlisa erTmaneTis ukeTesad gacnobisa da gagebisaken, im saeerTo amocanebis Sesrulebisaken rac jgufs am etapze sWirdeba. Tu samuSao jgufi mudmivia, samuSaos Sesruleba aris saboloo ganviTarebis etapi. droebiT jgufebs, komisiebs, komitetebs, romlebic Seqmnilia ama Tu im amocanis Sesasruleblad, aqvT mizandasaxuli brZanebebi, romlebic iqmneba konkretuli miznebis misaRwevad. aqvT kidev erTi, ganviTarebis mexuTe etapi, romelsac daSla ewodeba. am etapze jgufi daSlisTvis emzadeba. maRali done efeqturi samuSaosTvis, ama Tu im amocanebis gadawyvetisTvis aRar iTvleba jgufis ZiriTad miznad. amis magivrad yuradReba mimarTulia moqmedebis dasrulebisaken. mocemul etapze jgufis wevrebi sxvadasxvanairad reagireben am situaciaze. isini arian karg xasiaTze, uxariaT koleqtivis miRwevebi, zogs SeuZlia moiwyinos imis gamo, rom mouwevs im xalxTan daSoreba, romlebTanac aewyo megobruli da SemoqmedebiTi urTierToba. Tqvens umetesobas gamoucdia jgufis ganviTarebis TiToeuli etapi: mag. koleqtiuri proeqtebis Sesrulebisas Tavdapirvelad arCeven jgufis wevrebs, Semdeg isini pirvelad xvdebian erTmaneTs, Semdeg modis gacnobis etapi, rodesac irkveva ras da rogor gaakeTebs jgufi, Semdeg swrafad dgeba xelisuflebisaTvis brZolis etapi. am sakiTxis gadawyvetis Semdeg jgufis ierarqiis formirebisas isazRvreba amocanis konkretuli aspeqtebi: Semsruleblebisa da samsaxuris vadisa. erTianobaSi dgindeba da Tanxmdeba Sedegebi, romlebsac velodebiT jgufis TiToeuli wevrisgan. es gadawyvetilebebi qmnis safuZvels koleqtivis koordinirebuli moqmedebisTvis, romelic unda dasruldes kargad Sesrulebuli samuSaoTi. proeqtis dasrulebisa da Cabarebisas, iSleba jgufi, romelic masze muSaobda. raRa Tqma unda zogi jgufi ver midis meore etapamde, isini ver akeTeben proeqts an iReben dabal Sefasebas. SegviZlia Tu ara yovelive zemoT Tqmulze dayrdnobiT gamovitanoT daskvna, rom jgufis efeqturoba TandaTan izrdeba am oTxi etapis gavlisas? zogierTi mecnieri amtkicebs, rom samuSao jgufis maCveneblebi yvelaze maRla ganviTarebis bolo etapzea, magram ar unda miviRoT es mtkiceba calmxrivad. mocemuli azri SeiZleba sruliad marTalia, magram rTulia vupasuxoT kiTxvas, Tu romeli faqtori aisaxeba jgufis efeqturobaze. zog SemTxvevaSi jgufi aRwevs Sedegs maRali konfliqturobis wyalobiT. sruliad SesaZlebelia situacia, rodesac jgufi, romelic imyofeba meore etapze gviCvenebs ukeTes Sedegs vidre jgufi, romelic imyofeba mesame an meoTxe etapze. amis garda erTi etapidan meoreze gadasvla yovelTvis ar aris aSkarad gamoxatuli. zogjer jgufi erTdroulad gadis ganviTarebis ramdenime etaps: mag. Tu dabneulobis periodSi is aqtiurad da sruli ZalisxmeviT muSaobs mis win dasaxul amocanebze. zogjer jgufebi brundebin wina etapebze, amrigad ar unda CavTvaloT, rom yvela jgufi zustad da Tanmimdevrulad gaivlis yvela etaps, an, rom jgufi meoTxe etapze aucileblad iqneba maRal doneze. girCevT ganixiloT arsebuli etapebi rogorc saerTo sqema., romelic Segvaxsenebs, rom jgufebi TavisTavad warmoadgenen dinamiur ganviTarebas. amasTan erTad ukeTesad gavigebT im problemebs, romlebic warmoiqmneba jgufis ganviTarebis sxvadasxva etapebze.
formaluri muSaTa jgufis qceva ufro ukeTesad, rom gavigoT, is unda ganvixiloT, rogorc ufro msxvili sistemis qveisitema. vcnobT, rom formaluri jgufebi arian ufro msxvili organizaciuli sistemebis qvesistemebi. Cven SegviZia avxsnaT jgufuri qceva, rogorc oraganizaciis qcevis elemanti mTlianobaSi. ase magaliTad, kontrolis jgufi produqciis xarisxze yvelis qarxanaSi misuriis StatSi vadebulia daeyrdnos Tavis muSaobaSi normebs da wesebs, romlebic gamomuSavebulia am qveganyofilebis mTavari jgufis mier. jgufis moRvaweobaze gavlenas axdenen esa Tu is garemo pirobebi. ras Seicavs mocemuli cneba? saerTo organizaciul statistikas, struqturas, oficialur wesebsa da normebs, organizaciuli resursebis qonas an ar qonas an arqonebas, muSebis arCevis kriteriumebs, nawarmis Sefasebis sistemas, romelic miRebulia organizaciaSi. dajildovebis sistemas, organizaciis kulturas da muSaTa jgufis raodenobis sazogado fizikur sqemas, romlebic damuSavebulia organizaciis inJinrebisa da dizainerebis mier. magaliTad, zogierT jgufs SeiZleba hqondes Tanamedrove, maRalxarisxovani instrumentebi da mowyoiloba muSaobisaTvis. im dros, roca sxva jgufebi arian nakleb warmatebulni. xan organizacia iwyebs danakrgebis daqveiTebas, strategiis realizacias an xarisxis amaRlebas, rac aucileblad imaze moqmedebs ras akeTebs muSaTa jgufi da amas is rogor akeTebs. jgufebis wevrebis piradi resursebi jgufis Sromis warmoebis potenciali mniSvnelovani xarisxiT damokidebulia resursebze, romelsac flobs misi yoveli wevri cal-calke. am SemTxvevaSi laparakia individualur niWze da jgufis pirad daxasiaTebaze. yoveli jgufis momavali efeqturoba SeiZleba gansazRvrul iyos. zomiT gavigoT, SevafasebT ra saerTod misi calkeuli wevrebis inteleqtualur niWs, agreTve specialur Cvevbs da SesaZleblobs, romlebic saWiroa ama Tu im konkretuli amocanis gadasawyvetad. yvela CvenTagans periodulad gvixdeba movisminoT an wavikiTxoT sportul jgufebze, romlebic Sedgeba saSualo, Sua da uSualo moTamaSeebisagan, romleibc saukeTeso varjiSis wyalobiT gabedulebis da zusti jgufis TamaSiT imarjveben maTze ufro metad niWier mowinaaRmdegebze. aseT SemTxvevebze weren gazeTebSi, imitom rom isini aCveneben gamonakliss wesebidan, gadaxras normebidan. rogorc CvenTvis ukve cnobilia jgufis potenciali-es ubralod ar aris misi calkeuli wevrebis ricxvi. es niWi emsaxureba gansazRvrul orientirs, ramdenadac maTi daxmarebiT gansazRvraven, saxeldobr ra amocanebi SeuZliaT Seasrulon mocemul jgufis wevrebs da ramdenad efeqturad imuSaveben isini koleqtivSi. amas garda dRes ufro naTlad Cans, rom muSaTa jgufebis sapatio faqtorebia piradi urTierTobis gaziareba maT ekuTvniT SesaZlebloba (maTTan) marTon koleqtiuri situacia, erTiani ZalebiT gadawyviton problemebi da efeqturad iTanamSromlon erTmaneTTan. magaliTad jgufis wevrebs unda SeeZloT gansazRvron konfliqtis tipi da misi wyalobiT, mere SeimuSaon strategia, romelic maT daexmarebaT gamovidnen rTuli situaciidan. isini valdebulebi arian agreTve gamoavlinon situaciebi, romlebic Txouloben problemis koleqtiur gadawyvetilebas da uzrunvelyofen saWiro wevrebis am proceSi monawileobas. maT unda vaswavloT sworad gamoiyenon aqtiuri mosmenis meTodebi. Casatarebelia bevri gamokvlevebi xalxis xasiaTis Tvisebebs Soris urTierTkavSirze da jgufur qcevebze. mTavari daskvna mdgomareobs imaSi, rom xasiaTis Tvisebebi organizaciuli kulturis mier pozitiurad Sefasebuli, rogorc wesi, dadebiTad moqmedeben warmobaze da jgufis moralur sulze. maT ekuTvnis urTierToba, Tavis TavSi darwmuneba, damokidebuleba da piriqiT uaryofiTi xasiaTebi iseTebi, rogoricaa zedmeti avtoritaloba, miswrafeba xelisuflebisaken, araorganizebuloba, maT aqvT tendencia negatiurad imoqmedon jgufur efeqturobaze da moralur sulze. ratom aris, rom calkeuli individebis xasiaTis es Taviseburebebi axdenen aseT did gavlenas jgufis warmoebaze, saqme imaSia, rom saxeldobr isini gansazRvraven adamini, ramdenad warmatebulad aris SemZlebeli imoqmedos jgufis danarCen wevrebTan erTad. Tanamedrove menejerebs unda qondeT naTeli warmodgena jgufis wevrebis kulturul gansakuTrebulobaze, romlebsac isini xelmZRvaneloben. araerTgavrovani muSaTa jgufebis moRvaweobis koordinacia. rom marTo jgufis erTgvarovani wevrebic ki da sworad gaigo maTi qceva es TavisTavad Zneli saqmea. uzarmazari sxvaoba da Tanamedrove muSaTa jgufebis wevrebis eTnikuri gansxvaveba am amocanas metad arTulebs. is upiratesobebi sxvadasxaxva msoflmxedvelobis gamoyenebidan, gamocdilebidan, Cvevebidan, da niWidan kompensirdba damatebiT ZalebiT, romlebsac iyeneben mmarTveli personali sxvadasxva SromiTi resursebis pirobebSi. menejerebi rogor aRweven efeqturobas araerTgavrovani muSaTa jgufis moRvaweobis koordinaciis dros? gansakuTrebuli mniSvneloba am SemTxvevaSi aqvs sam Semdegi urTierTpiraduli qcevis tips: gageba, moTmineba da urTierToba. rogorc TqvenTvis ara saWiro, cnobilia yvela adamini ama Tu im zomiT gansxvavdeba erTmaneTisagan, magram saWiroa yvelasTan urTierToba patiosnad da samarTlianad. saWiroa mxedvelobaSi miviRo, rom xalxi romlebic gansxvavdeba kulturisagan erTi da igive garemoSi sxvadasxvanairad iqcevian. jgufebis menejerebi valdebulebi arian yovelTvis axsovdeT amis Sesaxeb da iswrafodnen imisaken, rom gaaRviZon jgufis wevrebi. erTi mimarTulebiT mtkicedaa dakavSirebuli gagebasTan. jgufis xelmZRvaneli unda ecados Tavis qveSevrdomebis grZnobebi gaigos. warmoidgineT Tqveni Tavi maT adgilze da aRuZariT xalxs imis grZnoba, rom isini erTmaneTs moeqcnen TanagrZnobiT da gagebiT. SemogTavazebT ganixiloT Semdegi magaliTi. warmoidgineT, rom muSaTa jgufs, romelic Sedgeba kavkasiis da espanuri erovnebisagan, uerTdeba iaponiis qalebi. Tu isini SeZleben iaponelebis grZnobebis da interesebis gagebas, maSin isini iaponelebis am koleqtivSi mosvlas gaxdian sasiamovnod da nayofierad. kmayofilia Tu ara iaponeli qali Tavisi axali daniSnulebiT Tu piriqiT, ukiduresad imedgacruebulia? aqvs Tu ara am qals muSaobis gamocdileba mamkacTa koleqtivSi? warmoidgineT Tavi am qalis adgilze, jgufSi mamakacebi daexmarebian mas gaxdes efeqturi rgoli, es ki aucilebeli pirobaa erTad warmatebulad muSaobis. moTmineba – es kidev erTi aspeqtia urTierTpirovnuli qcevis, romelic pastoris rols TamaSobs araerTgvarovani muSa jgufis koordinaluri muSaobis procesSi. Tu Tqven gesmiT da cnobT, rom adamianebs Soris gansxvavebaa da Tu maT TanaugrZnobT, es jer kidev ara niSnavs imas, rom Tqven SegiZliaT miiRoT Tqveni Sexedulebebisagan gansxvavebuli qcevis stili. saqme gaqvT ra sxvadasxva asakis, sqesis da kulturis xalxTan saWiroa iyoT momTmeni, unda mivceT maT gansazRvruli Tavisufleba. iyo momTmeni nawilobriv niSnavs sxvisi azris iyo mimRebi da yuradRebiani, faseulobasTan, damokidebulebebTan da qcevis stilebTan, romlebic Tqvenisgan gansxvavdeba. da bolos, araerTvgvarovani jgufebis moqmedebis koordinaciis dros gansakuTrebuli mniSvneloba aqvs aSkara, gulwrfel da Tavisufal urTierTobas. sxvadasxva problemebi ufro Rrmavdeba, Tu xalxs eSinia an undaT aSkarad gansajon maTTvis amaRelvebeli sakiTxebi. amasTan erTad saWiroa gvaxsovdes, rom araerTgavrovani jgufebis SigniT urTierToba pozitiurad unda moqmedebdes mis Semoqmedebaze, is unda iyos ormxrivi. ase magaliTad, adamianma rom gaigos, misi romelime saqcieli xom ar aris arasasiamovno, an Seuracmyofeli irgvliv myofTaTvis, yvelas jobia kiTxos maT amis Sesaxeb. aseve, Tu Tqven gwyinT kolegis saqcieli, Tqven mas amis Sesaxeb unda uTxraT da sTxovoT ase moqceva Sewyvitos. Tu urTierT moqmedeba aris damuqrebis gareSe, Tu is emyareba TavdaWerilobas da megobrul siyvaruls Sedegi, rogorc wesi, iqneba pozitiuri. es exmareba jgufSi Camoyalibdes urTierTdaxmarebis atmosfero da gadawydes bevri problemebi, romlebic dakavSirebulia SormiTi resursebis mravalferovnebasTan. jgufis struqturebi. muSaTa jgufi warmoadgens xalxis organizaciul gaerTianebas. mas aqvs Tavisi srquqtura, romelic misi wevrebis qcevas ayalibebs da nebas aZlevs bevrad auxsnas da ukarnaxos jgufis SigniT sxvadasxva pirebis moqmedebebi da maTze iqonios gavlena, mTlianobaSi prognozierba gaukeTos jgufis moqmedebas. Sida parametrebis struqturas jgufisa ekuTvnis rolebi, normebi, SeTanxmeba, statusi sistemebi, jgufis zomebi. modi ganvixiloT TviToeuli maTgan: rolebi. rolebis cnebas Cven zemoT gavecaniT, roca manejeris ZiriTad funqciebze da amocanebze gvqonda laparaki. cxadia, rom menejerebi ar arian erTaderTi adamianebi organizaciaSi, romlebsac aqvT rolebi, rolebis Sesruleba uwevT organizaciis yvela muSaks TavianTi saqmianobidan gamomdinare. roli (Role) qcevis mosalodneli sqmis erToblioba, romelic miewereba mas, visac aqvs dakavebuli gansakuTrebuli adgili sazogadoebis konkretul ujredSi .
udidesi problema, romelic iqmneba qcevis rolis gagebis arsSi dakavSirebulia imasTan, rom pirovnebas SeuZlia iTamaSos patara roli, irCevs ra mas jgufze damokidebulebiT, romlebsac isini ekuTvnian mocemul momentSi. ase magaliTad imyofebian ra organizaciaSi, muSebi cdiloben gansazRvron kompaniaSi ra saxis qcevas elodebian maTgan. isini swavloben Tavis savaldebulo instruqcias, Tvals adevneben mmarTvelobis zemo safexurze mdgari kolegebis rCevebs. da adevneben Tvals imas, rogor iqcevian sxva TanamSromlebi. adamiani romelic mosalodneli rolisgan ,,ukan daixevs~ Sedis gansazRvrul konfliqtis rolSi. saWiroa avRniSnoT, rom organizaciis muSebi ejaxebian rolur konfliqtebs Zalian xSirad. magaliTad, kreditis ganyofilebis menejeri elodeba, rom misi xelqveiTebi kreditis sakiTxebSi, analitikosebi daamuSaveben minimum 30 xelSekrulebas kviraSi. muSaTa jgufi axdens zewolas Tavis wevrebze da Txoulobs, rom isini SeomisazRvron kviraSi mxolod 20 xelSekrulobiT. maSin TviToeuls eqneba samuSao da aravis ar moxsnian. universitetis axalgazrda maswavleblis kolegebi Txoluloben, rom man iSviaTad daweros maRali niSnebi, radgen undaT SeinarCunon fakultetis reputacia Zalian mkacri standartebiT. studentebs amasTa erTad undaT, rom maswavlebelma maT dauweros ufro kargi niSnebi, ramdenadac iswrafvian miviRoT maqsimalurad maRali saSualo qula. situaciaSi, rodesac axalgazrda maswavlebeli gulwrfelad iswrafvis daakmayofilos rogorc kolegebis, ise studentebis molodini, is Sedis komfliqtis rolSi.
misaRebi standartebi, romlebic saerToa jgufis yvela wevrebisaTvis normebi: yvela jgufSi vlindeba normebi, an misaRebi standartebi, romlebic xdeba saerTo jgufis yvela wevrisaTvis. noirmebiT ganisazRvreba iseTi meTodebi, rogoricaa gamoSvebuli produqciis moculoba, samuSao adgilebze gacdenili saaTebis raodenoba, samuSao davalebis Sesrulebis sizuste, siswrafe da urTierTobis done, samuSao adgilze gadawyvetilebis miReba. ase magaliTad, swored normebi gansazRvraven samsaxurSi axali ofis-menejerebis firma ,,Trust and realit-Si” ,,miRebis riutuals.~ samuSao dRe aq iwyeba dilis 8 saaTze. Tumca TanamSromlebis umravlesoba Cveulebriv modian ramodenime wuTiT adre da awyoben skamze an magidaze Tavis qurTukebs, CanTebs, yuTebs sauzmiT da sxva pirad nivTebs, imis dasturad, rom isini ukve gamocxaddnen. Semdeg isini midian kompaniis kafeteriaSi, sadac svamen yavas da erTmaneTs esaubrebian. TanamSromlebs romlebic arRveven am normas da muSaobas iwyeben mkacrad 8 saaTze, dascinian, cdiloben maT ,,aRzrdas,~ iqamde vidre maTi qmedeba ar daeqvemdebareba jgufSi dadgenil normas. magram, Tumca TiToeul jgufSi yalibdeba Tavisi, unikaluri nakrebi normebis da qcevis wesebi, arsebobs saerTo normebi, romlebic gvxvdeba organizaciis did nawilSi. isini exebian Sromis efeqturobis maCvenebels, tansacmlis formas da loialurobis dones. yvelaze metad gavrcelebulia Sromis efeqturobis da xarisxis normebi. samuSao jgufebi sruliad araorazrovnad agebineben Tavis axal wevrebs, Tu ramdenad gulmodgined unda imuSaon, ra moculobis mza produqcia unda gamouSvan, rodisaa saWiro aCvenon Tu rogor arian saqmeSi Caflulni da rodis SeiZleba modunde da a.S. aseTi tipis normebi gansakuTrebiT Zlier zegavlenas axdens zogierTi TanamSromlis qcevaze, imdenad sagrZnoblad, rom jgufis momavali Sromis warmadobis prognozi, gansakuTrebiT misi wevrebis SesaZleblobebis da unaris Sefasebaze dafuZnebuli da maTi piradi motivaciis done xSirad aRmoCndeba sruliad araswori. zogierT organizaciaSi muSavdeba tansacmlis formaze oficialuri moTxovna. Tumca am SemTxvevaSic ki muSaTa jgufebi Zalian swrafad jdebian sakuTar normebSi, Caicvan samuSaoze esa Tu is forma. ra Tqma unda tansacmlis forma da sxva wesebi miRebuli erTi organizaciis mier, SeiZleba Zalian gansxvavdebodes imisagan, romelic miRebulia meoreSi da imisagan darCebian Tu ara adamianebi samuSaoze gvianobamde imuSaveben Tu ara dasvenebis dReebSi da moisurveben Tu ara gadavidnen samuSaos gulisTvis sacxovreblad im adgilas, sadac adre ar apirebdnen cxovrebas, damokidebulia kompaniaSi danergil loialur normebze. urTierT SeTanxmeba. ramdenadac adamianebs surs rom maT gaugon da miiRon jgufSi romelsac isini miekuTvnebian. iseni eqcevian garkveul wnexis qveS jgufis sxva wevrebis mxridan, rac imazea mimarTuli, rom dauqvemdebaron maTi qceva jgufis normebs. solomon eSas gamokvlevebma naTlad aCvena, ramdenad Zlier zemoqmedebas axdens jgufuri zewola adamianis urTierTobasa da Sexedulebze. am kvlevebis kvldakval eSa ayalibebda 7-8 kacian jgufebs, svamda maT auditoriaSi da Txovda SeedarebinaT erTmaneTisTvis ori suraTi, romelic xelSi eWira eqsperimentators. erT suraTze iyo erTi xazi xolo meoreze sxvadasxva sigrZis sami xazi, rogorc naCvenebia me-5-e naxazze 
erT-erTi xazi sam xazian suraTze identuria erTxazian suraTze gamosaxuli xazis. amas garda rogorc am naxazze Caans sxvaoba xazebs Soris mTlianad naTelia. gamosacdels xmamaRla unda eTqvas sami xazidan romlis sigrZe emTxveva erTxazian suraTze gamosaxuli xazis sigrZes. eqsperimenti iwyeba ramodenime amocanidan, romelTaA Sesrulebisas jgufis yvela wevri pasuxobda sworad. Tumca mesame jerze pirvelma adamianma upasuxa arasworad, ris Sedegadac yvela gamosacdelebi aseve moiqcnen. rodesac jeri midga bolo gamosacdelze daiwyo wameba man brwyinvaled icoda rom es pasuxi iyo araswori magram is aRmoCnda dilemis winaSe: ,,unda ganvacxado Tu ara saxalxod Cemi gansxvavebuli azri, jgufis sxva wevrebis sawinaaRmdergod, Tu mec unda gavce pasuxi romelic vici rom arasworia, magram emTxveva jgufis sxva wevrebis pasuxebs? da is irCevs meore gzas. ra daskvna SeiZleba gamovitanoT eSas gamokvlevebis Sedegebis safudzvelze? isinio metyveleben imaze, rom arseboben jgufuri normebi, romlebic axdenen Cvenze zewolas, rac gvaiZulebs moviqceT da vimoqmedoT Cveni garemocvis Sesabamisad da gaviTvaliswinoT maTi azri. Cven viswavleT viyoT jgufis wevrebi, amitom vcdilobT ar gamovirCeodeT sxvebisgan. yvela es monaTxrobi SeiZleba Semdegnairad ganvmartoT: rodesac adamianis Sexeduleba raime obieqtur faqtze arsebiTad gansxvavdeba jgufis sxva wevrebisgan, es adamiani grZnobs Zlier zewolas, rac aiZulebs Seicvalos Tavisi Sexedulebebi, imitom rom isini daemTxves danarCenebis Sexedulebebs. es daskvna dafuZnebulia 50 wlis winandel gamokvlevebze. SeiZleba CavTvaloT is axlac sandod? misaRebia ki is sxvadasxva kulturebisaTvis? cota xnis win gakeTebuli gamokvlevebi miuTiTeben imaze, rom damokidebuleba urTierTSeTanxmebasTan muSaTA jgufebSi bolo dros arsebiTad Seicvala da rom eSas daskvnebi miekuTvneba upirveles yovlisa amerikul kulturas. EeSas gamokvlevebis droidan swrafva urTierTSeTanxmebisken Semcirda. amas garda rogorc mosalodneli iyo, es miswrafeba jgufis wevrebs Soris ufro Zlieria koleqtiuri tipis qveynebSi. Tumca unda aRiniSnos, rom iseT ukiduresad individualistur qveynaSi, rogoricaa magaliTad aSS, xalxis survili Seesabamebodes Tavisi sazogadoebis socialur normebs, warmoadgens sakmaod Zlier Zalas. sxva sityvebiT rom vTqvaT Cven viswrafiT Sesabamisi konkretuli normebisaken SeTanxmebulad. amas garda individis Sexeduleba ama Tu im obieqtur monacemebTan SedarebiT Zlier gansxvavdeba jgufis sxva wevrebis Sexedulebebisagan, is ganicdis seriozul Sinagan survils moiyvanos Tavisi Sexeduleba sxva adamianebis SexedulebebTan SesabamisobaSi. es aRmoCena cnobilia Sablonuri azrovnebis saxelwodebiT. |