MP3 Project Brief
Project Name: MP3@UT
URL: http://www.mp3.org/
Project Goals:
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Create a public site for UT mp3 content that can be freely distributed.
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Make it easy for the public to discover and download delicious UT mp3 content.
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100 quality MP3s at launch
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100,000 downloads by X date.
Target Date for Launch: ideally-end of 3rd quarter, must be done by end of year
Audience:
Perception
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Current – academic, unapproachable, inaccessible, university focused
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Desired – inviting, fun, brilliant, smart, fresh, up to date, intellectual, Austin weird
Message
UT is engaging, diverse, creative and we want to share our riches with you!
Competitive Advantage
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UT is full of fantastic content that is of great interest to the public. While some of our content can only be accessed by the current UT community, there are many opportunities to share content freely: For example, the audio tour for the Blanton and the Dalai Lama’s speech.
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