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Ggrafiki 8. I arxi asakobrivi jgufebis mixedviT (% maT Soris, vinc uyurebs)



ganaTlebis parametrTan mimarTebaSi dafiqsirda “rusTavi 2”-sgan gansxvavebuli viTareba. kerZod, “rusTavi 2”-is mimarT zogadi dadebiTi ganwyobis ufro maRali maCveneblebia im respondentTa jgufSi, romlebsac umaRlesi ganaTleba ara aqvT. rac Seexeba sazogadoebriv televizias, ganaTlebis parametri Zalze mniSvnelovan gavlenas ar axdens sazogadoebrivi televiziis mimarT zogad damokidebulebaze. Tumca, Tu oTsafexuriani skalis dadebiTi velis (“ufro momwons, vidre ara” da “momwons”) sixSireebs gadavxedavT aRmoCndeba, rom umaRlesi ganaTlebis mqone respondentebSi odnav maRalia imaTi xvedriTi wili, vinc sazogadoebriv televizias zogadad dadebiT Sefasebas aZlevs (UumaRlesi ganaTlebis mqone respondentebi – 62,7%; umaRlesi ganaTlebis armqone respondentebi – 60,6%).
sayuradReboa, rom rodesac saqme exeba zogierTi parametris mixedviT sazogadoebrivi mauwyeblis Sefasebas, umaRlesi ganaTlebis mqone respondentebi ufro kritikul damokidebulebas amJRavneben. kerZod, umaRlesi ganaTlebis mqone respondentTa jgufSi ufro maRalia imaTi xvedriTi wili, vinc miiCnevs, rom sazogadoebrivi televizia tendenciuri telearxia.
sxva telearxebisgan gansxvavebiT, sazogadoebrivi mauwyeblis mimarT damokidebuleba ufro dadebiTia erovnul umciresobaTa jgufebSi. kerZod, saerTo SerCevasTan SedarebiT erovnuli umciresobebis warmomadgenelTa jgufSi ufro maRalia im respondentTa xvedriTi wili, romelTa zogadi ganwyoba am telearxis mimarT da misi calkeuli parametrebis mixedviT Sefasebac dadebiTia. danarCen telearxebTan mimarTebaSi vlindeba sapirispiro tendencia.
rac Seexeba sazogadoebrivi arxis mimarT damokidebulebas respondentis sacxovrebeli adgilis mixedviT, viTareba Semdegnairia: arxis zogadi Sefasebisas gansxvaveba Tbilisisa da saqarTvelos danarCeni regionebis mosaxleobas Soris SedarebiT mcirea. regionebis macxovrebelTa damokidebuleba odnav ufro dadebiTia. gansxvaveba matulobs calkeuli parametrebis mixedviT telearxis Sefasebis dros. am SemTxvevaSi, Tbiliseli mayurebeli ufro kritikul damokidebulebas avlens sazogadoebrivi mauwyeblis mimarT. kerZod, Tbiliseli mayureblisTvis sazogadoebrivi televizia ufro tendenciuria, vidre saqarTvelos regionebis macxovrebelTaTvis.
rogoria kavSiri sazogadoebrivi arxis mimarT mayureblis damokidebulebasa da mis mier qveyanaSi mimdinare politikuri procesis Sefasebas Soris?
kvlevam gamoavlina, rom is respondentebi, romlebic Tvlian, rom qveynis ganviTarebis dRevandeli kursi sworia, ufro dadebiT Sefasebas aZleven sazogadoebrivi mauwyeblis muSaobas. aseTi tendencia vlindeba calkeuli parametrebis mixedviT am telearxis Sefasebis drosac. im telemayureblisTvis, romelsac miaCnia, rom qveynis ganviTarebis kursi sworia, sazogadoebrivi telearxi ufro obieqturia da sainteresoa, vidre im telemayureblisTvis, romelic Tvlis, rom qveynis ganviTarebis dRevandeli kursi arasworia.
miuxedavad imisa, rom kvlevam uCvena sazogadoebrivi mauwyeblis mimarT damokidebulebis kavSiri qveynis ganviTarebis kursis SefasebasTan, sainteresoa, rom amgvari kavSiri statitikurad ufro Zlieria “rusTavi-2-Tan” mimarTebaSi (amaze qvemoT ufro dawvrilebiT gveqneba saubari). es safuZvels gvaZlevs vivaraudoT, rom sazogadoebrivi mauwyebeli aRiqmeba, rogorc politikurad ufro miukerZoebeli arxi “rusTavi 2-“ Tan SedarebiT.
rusTavi 2”: danarCen or arxTan SedarebiT, “rusTavi-2”-is mimarT zogadi damokidebulebis kvleva socialur-demografiuli jgufebis mixedviT (“momwons-ar momwons”) yvelaze mniSvnelovan statistikur gansxvavebebs gvaZlevs. “rusTavi 2”-is mimarT damokidebulebaze yvelaze metad aisaxeba, agreTve, respondentis damokidebuleba qveyanaSi mimdinare politikuri procesebis mimarT.
EkerZod, asakobrivi jgufebis mixedviT analizi gviCvenebs, rom “rusTavi 2”-s yvelaze dadebiTad ganwyobili auditoria hyavs 25 wlamde da 66 welze ufros auditorias Soris. yvelaze susti poziciebi am arxs aqvs 26-dan 55 wlamde respondentTa asakobriv jgufebSi.
asakobrivi jgufebis mixedviT gamovlenili sakmaod araTanmimdevruli suraTi safuZvels gvaZlevs vivaraudoT, rom zogadi atitudis formirebaSi sxva mediatori cvladebi (mag. respondentis damokidebuleba saqarTvelos xelisuflebis mimdinare politikis mimarT) monawileoben, razec qvemoT gveqneba saubari.
“rusTavi-2”-is mimarT is respondentebi ufro dadebiTad arian ganwyobilni, romlebsac umaRlesi ganaTleba ar aqvT. umaRlesi ganaTlebis mqone respondentebi ufro kritikulad afaseben am arxis muSaobas. aseve ufro kritikulia im respondentTa ganwyoba, romlebic inglisur enas floben.
grafiki 9. rusTavi-2


“rusTavi 2” naklebad moswons Tbilisel mayurebels, regionebis mosaxleobis zogadi damokidebuleba arxis mimarT Tbilisel mayurebelTan SedarebiT ufro metad dadebiTia.
sainteresoa, “rusTavi 2” -Tan mimarTebaSi yvelaze Tanmimdevruli da Zlieri kavSiri aRmoCnda arxis mimarT zogad damokidebulebas da im cvlads Soris, romelic xelisuflebis mimdinare politikis mimarT damokidebulebas gansazRvravs. kerZod, is respondentebi, romlebic Tvlian, rom Cveni qveynis ganviTarebis dRevandeli kursi sworia, ufro dadebiTad afaseben arxis muSaobas, vidre is respondentebi, romlebic Cveni qveynis ganviTarebis dRevadel kurss arasworad miiCneven.
grafiki 10. rusTavi-2

rac Seexeba calkeuli parametrebiT “rusTavi 2”-is Sefasebas sxvadasxva socialur demografiul jgufSi, gamovlenili suraTi ZiriTadad imeorebs zemoT aRweril tendenciebs. kerZod, arxs obieqturobis, sainteresoobis, sandoobis, profesionalizmis da araagresiulobis TvalsazrisiT ufro maRal Sefasebas aZlevs 25 wlamde da 66 wels zemoT asakobrivi jgufis, umaRlesi ganaTlebis armqone, Tbilisis gareT macxovrebeli respondenti da agreTve, respondentTa is jgufi, romelic Cveni qveynis ganviTarebis dRevandel kurss sworad miiCnevs.


imedi: telearx “imedis” mimarT zogadi damokidebuleba (“momwons-ar momwons”) danarCen or arxTan SedarebiT yvelaze naklebad aris kavSirSi socialur-demografiul, teritoriul cvladebTan da im cvladebTan, romlebic gamoxataven mayureblis damokidebulebas saqarTvelos xelisuflebis mimdinare politikis mimarT anu am arxs daaxloebiT erTnairi poziciebi aqvs respondentTa gansxvavebul jgufebSi.
“imedis” mimarT zogadi damokidebuleba (“momwons-ar momwons”) ar gansxvavdeba asakiT, ganaTlebis doniT gamoyofil jgufebSi.
am telearxTan mimarTebaSi statistikurad mniSvnelovan gansxvavebas gvaZlevs sqesis faqtori. respondenti qalebis jgufSi odnav ufro maRalia imaTi xvedriTi wili, vinc imedis telarxs calsxad dadebiTad afasebs.
rogorc kvlevam gamoavlina, telemayurebelTa yvelaze didi raodenoba swored am telearxze mimdinare teleserialebs uyurebs. sqesis cvladis gavlena “imedis” mimarT zogad damokidebulebaze, SesaZloa am faqtoriTac ixsnebodes.
“imedis” poziciebi odnav ufro sustia Tbilisel mayurebels Soris da im respondentebSi, romlebic inglisur enas floben, Tumca gansxavaveba iseTi mniSvnelovani araa, rogorc sxva arxebis SemTxvevaSi.
Cvens mier gamoyofili cvladebi “ukeTesad muSaoben”, rodesac saqme exeba ara “imedis” mimarT zogad damokidebulebas, aramed am telearxis Sefasebas calkeuli parametrebis mixedviT.
kerZod, arxis obieqturobas, sandoobas, profesionalizms, sainteresoobas odnav ufro kritikulad afasebs umaRlesi ganaTlebis mqone, Tbiliseli mayurebeli da is mayurebeli, romelic inglisur enas flobs. Tumca, gansxvavebebebi Sefasebebs Soris gacilebiT ufro naklebia, vidre “rusTavi 2”-is SemTxvevaSi.
statistikurad mniSvnelovani kavSiri fiqsirdeba, agreTve, respondentis mier qveynis ganviTarebis dRevandeli kursisa da “imedis” telearxis zogad Sefasebas Soris.
sainteresoa, rom aRniSnuli kavSiris mimarTuleba aqac iseTivea, rogoric “rusTavi 2”-isa da sazogadoebrivi mauwyeblis SemTxvevaSi anu im respondentTa jgufSi, romlebic dadebiTad afaseben qveynis ganviTarebis dRevandel kurss, ufro maRalia telearx “imedis” mimarT dadebiTad ganwyobilTa xvedriTi wili. Tumca, aqac aRvniSnavT, rom gansxvavebebi jgufebs Soris ufro naklebia, vidre sxva arxebis SemTxvevaSi.
Cvens mier zemoT aRwerili kavSiris mimarTuleba eWvqveS ayenebs mosazrebas imis Sesaxeb, rom “imedi” telemayureblis mier aRiqmeba rogorc dRevandeli xelisuflebis mimarT opoziciurad ganwyobili telearxi.
* * *
statistikuri meTodi Classification Tree saSualeba gvaZlevs TiToeuli arxis SemTxvevaSi gamovavlinoT is parametri, romelic yvelaze Zlierad moqmedebs damokidebulebis gansxvavebuli jgufebis formirebaze.
aRniSnuli meTodiT kvlevis monacemebis analizma gamoavlina, rom sazogadoebrivi mauwyeblis mimarT damokidebulebis formirebasTan yvelaze mniSvnelovan kavSirSia respondentis asaki. rogorc zemoT aRvniSneT, sazogadoebrivi mauwyebeli ufro popularulia saSualo asakis da ufro xandazmul respondentTa Soris.
“rusTavi 2”-Tan mimarTebis jgufebs sxva parametrebTan SedarebiT yvelaze Zlirad gansazRvravs ganaTlebis donis faqtori: saerTo SerCevasTan SedarebiT “rusTavi 2”-is mimarT dadebiTad ganwyobilTa Soris naklebia umaRlesi ganaTlebis mqone respondentTa xvedriTi wili.
kvlevam gamoavlina, rom telearx “imedis” SemTxvevaSi ganwyobis jgufebis ufro Zlieri maformirebeli cvladia respondentis sqesi. respondent qalebs Soris imedis mimarT damokidebuleba ufro dadebiTia.
kvlevis ori SekiTxva miznad isaxavda respondentebis azris dadgenas imasTan dakavSirebiT, ramdenad kargad axerxebs st sazogadoebis sxvadasxva jgufis reprezentaciis funqciis Sesrulebas sxva arxebTan SedarebiT. SekiTxva dasmuli iyo ornairad – respondentebi afasebdnen imas, Tu ramdenad kargad asaxavs telearxebi sxvadasxva tipis respondentTa 1. problemebs da 2. Sexedulebebs. pasuxebSi mniSvnelovani sxvaobebi ar dafiqsirebula, rogorc Cans, respondentebisTvis problemebsa da Sexedulebebs Soris gansxvaveba arsebiTi ar aRmoCnda.
tabula 2.

SekiTxva: `ramdenad asaxavs telearxebi Tqveni da Tqvennairi adamianebis problemebs?~

arxi

srulad asaxavs

nawilobriv asaxavs

sruliad ar asaxavs

rusTavi 2

12,7 %

68,2 %

19,1 %

imedi

21,0 %

63,1 %

15,9 %

st

10,0 %

60,2 %

29,7 %

igive SekiTxvam Sexedulebebis Sesaxeb aseTi suraTi mogvca




tabula 3.

SekiTxva: `ramdenad asaxavs telearxebi Tqveni da Tqvennairi adamianebis interesebs?~

arxi

srulad asaxavs

nawilobriv asaxavs

sruliad ar asaxavs

rusTavi 2

12,2 %

68,4 %

19,4 %

imedi

21,5 %

62,1 %

16,4 %

st

9,1 %

61,0 %

29,9 %

rogorc vxedavT, gamokiTxulTa umravlesoba met-naklebad pozitiurad afasebs samive arxs, miiCnevs, rom es arxebi nawilobriv asaxaven maT problemebsa da Sexedulebebs. Tumca I arxi aqac SesamCnevad CamorCeba “imeds” da “rusTavi-2”-s. “sruli asaxvis” maCveneblebi yvelaze maRalia “imedisTvis”, xolo “sruliad ar asaxvis” –I arxisTvis.


xom ar kargavs I arxi jamur maCveneblebs sxva arxebTan SedarebiT imis xarjze, rom is romelime specifiur jgufebs ufro emsaxureba, vidre mTlianad mosaxleobas?
rogorc aRvniSneT, sazogadoebrivi televiziis Sefaseba pirvel rigSi asakTan aris dakavSirebuli: axalgazrdobas is naklebad moswons. rac Seexeba “problemebisa” da “Sexedulebebis” reprezentacias, asaki arc sazogadoebrivi televiziis da arc sxva arxebisTvis mniSvnelovan statistikur gansxvavebas ar gvaZlevs. am SemTxevevaSi, samive arxi mgrZnobiarea qalaqi-soflis da politikuri ganzomilebebis mimarT, Tumca gansxvavebuli xarisxiT. ganaTlebis done statistikurad mniSvnelovan kavSirSia “rusTavi 2”is mier problemebis reprezentaciis SefasebasTan. kerZod, umaRlesi ganaTlebis armqone respondentebi ufro metad Tvlian, rom “rusTavi 2” maTi problemebisa da Sexedulebebis kargi reprezentatoria. ganaTlebis cvladi gavlenas ar axdens sazogadoebrivi televiziisa da “imedis” Sefasebaze am TvalsazrisiT.
gansxvavebiT danarCeni ori arxisgan, I arxi mgrZnobiarea erovnuli faqtoris mimarT. araqarTuli mosaxleobis ganwyoba am arxis mimarT odnav ufro dadebiTia, Tumca ki kritikuli ganwyobebic igrZnoba.
amdenad, SeiZleba davaskvnaT, rom reprezentaciis socialur-demografiuli struqturis TvalsazrisiT radikaluri sxvaoba I arxsa da “rusTavi 2”-s Sors ar aris: rusTavi 2 SedarebiT metad politizirebulia, xolo I arxi met yuradRebas aqcevs erovnuli umciresobebis reprezentacias. Sesabamisad, I arxis mimarT ufro dabali ndobis maCveneblebi ver aixsneba misi orientaciiT sxva arxebisgan gansxvavebul, specifiur mayureblebze.

1.3. mosaxleobis damokidebuleba ZiriTadi sainformacio gadacemebis mimarT


kvlevis procesSi ganxorcielda oTxi satelevizio arxis sainformacio gadacemebis mimarT mayureblis damokidebulebis SedarebiTi analizi.
kvlevam gamoavlina, rom sazogadoebrivi mauwyeblis sainformacio gadacemis “moambis” mimarT mayureblis interesi ufro dabalia, vidre zogadad arxis mimarT. kerZod, gamokiTxulTa 40.2% miuTiTebs, rom sazogadoebrivi mauwyeblis sainformacio gadacemas ar uyurebs. (rogorc zemoT aRvniSneT, analogiuri maCveneblis mTlianad telearxisTvis 29.3%-ia).
“rusTavi 2”-is SemTxvevaSi gansxvaveba im mayureblis xvedriT wils Soris, romlebic zogadad telearxis gadacemebs uyureben, magram sainformacio gadacemas ara, SedarebiT ufro dabalia.

(telearxs ar uyurebs gamokiTxulTa 8,7%; “kuriers”- 11,1 %)


rac Seexeba telearx “imeds”, “imedis” sainformacio gadacemis da telearxis mimarT interesi faqtobrivad erTnairia anu mayurebeli, romelic zogadad imedis telearxs uyurebs, uyurebs sainformacio gadacema “qronikas”.
yvelaze naklebi mayurebeli hyavs telearx mzis sainformacio gadacemas “mzera”. gamokiTxulTa 63,6% miuTiTebs, rom ar uyurebs am telearxis sainformacio gadacemas.
qvemoT warmovadgenT oTxi sainformacio gadacemis SedarebiTi analizis Sedegebs mayurebelTa im jgufebisTvis, romlebic am gadacemebs uyureben.
kvlevis procesSi gamovlinda sainformacio gadacemebis mimarT mayureblis zogadi damokidebuleba (“momwons- ar momwons”). garda amisa, gadacemebi Sefasda Semdegi parametrebis mixedviT:
obieqturi –tendenciuri

saintereso – arasaintereso

profesionaluri –araprofesionaluri

informaciuli – arainformaciuli


kvlevis Sedegebi garkveuwilad imeorebs telearxebis SemTxvevaSi gamovlenil tendenciebs:
yvelaze reitinguli aRmoCnda “imedis” sainformacio gadacema –“qronika”. zogadi Sefasebis TvalsazrisiT, Zalze maRali reitingi aqvs, agreTve, “kuriers”. rac Seexeba “moambesa” da “mzeras”, maTi poziciebi mayureblis zogadi damokidebulebis parametriT daaxloebiT erTnairia. es ori sainformacio gadacema mniSvnelovnad CamorCeba “qronikasa” da “Kkuriers”, Tumca im mayureblis xvedriTi wili, romlebsac sazogadoebrivi mauwyeblisa da mzis sainformacio gadacemebi moswons, mniSvnelovnad aRemateba imaT xvedriT wils, visac es gadacemebi ar moswons.
grafikebi 11.- 15.








calkeuli parametrebis mixedviT sainformacio gadacemebis Sefaseba avlens, rom sazogadoebrivi mauwyeblis sainformacio gadacemis mimarT mayureblis damokidebuleba ufro kritikulia sainteresoobisa da obieqturobis parametrebis mixedviT: gamokiTxulTa 32,2% miiCnevs, rom is ver akmayofilebs sainteresoobis kriteriums, xolo 30,1 %-s eWvi Seaqvs “moambis” obieqturobaSi.


raodenobrivi kvlevis wina etapze Catarebulma fokus-jgufebis diskusiam daadastura, rom gadacemis sainteresoobis aRqmaze gavlenas axdens uamravi faqtori, romelic mowodebuli informaciis SinaarsTan kavSirSi ar aris. mag. erT-erTi respondentis azriT, sazogadoebrivi mauwyeblis sainformacio gadacemis “tempur-ritmuli” dizaini sakmaod arqaulia, ris gamoc iqmneba STabeWdileba, rom rusTavisa da imedis sainformacio gadacemebi ufro saintereso da “Tanamedrovea”. bunebrivia, mayureblis aRqmaze gavlenas axdens ara mxolod gadacemis tempur-ritmuli, aramed vizualuri dizaini, gamosaxulebis xarisxi da a.S. am tipis faqtorebis kvleva mocemuli gamokvlevis formatSi SeuZlebeli iyo da maTi gamovlenisTvis sasurvelia mravalfaqtoriani Tvisebrivi kvlevis Catareba.
rac Seexeba ori yvelaze reitinguli telearxis gadacemebis Sefasebas calkeuli parametrebis mixedviT, kvlevis Sedegebi uCvenebs, rom “qronikis” mier “kurierTan” mopovebuli aSkara upiratesoba ukavSirdeba obieqturobisa da sandoobis parametrebs. yvelaze didi gansxvavebas “qronikisa” da “kurieris” calkeuli parametrebis mixedviT SefasebaSi swored es ori parametri iZleva.
rogoria kavSiri socialur-demografiul parametrebsa da sxvdasxva telearxis sainformacio gadacemebis mimarT damokidebulebas Soris?
moambis” mimarT damokidebuleba yvelaze metad isev mayureblis asakTanaa kavSirSi. kerZod, rac ufro asakovania telemayurebeli, miT ufro metad moswons mas sazogadoebrivi mauwyebelis sainformacio gadacema – “moambe”.
rac Seexeba ganaTlebis dones, respondentis sacxovrebel adgils (Tbilisi- regionebi) da sxva parametrebs, maTi kavSiri “moambis” mimarT zogad damokidebulebasTan statistikurad mniSvnelovani araa.
rogorc monacemebis analizma gamoavlina, sxva telearxebis sainformacio gadacemebis mimarT damokidebulebaze respondentis asaki naklebad axdens gavlenas. am SemTxvevaSi ufro “gavleniani” cvladebia respondentis ganaTlebis done da sacxovrebeli adgili. kerZod,
umaRlesi ganaTlebis mqone respondentebi ufro kritikulni arian “kurieris” da “qronikis” Sefasebisas. im respondentTa xvedriTi wili, romlebsac aRniSnuli telegadacemebi moswonT, ufro maRalia umaRlesi ganaTlebis armqone respondentTa jgufSi.
aseve, regionebis macxovrebelTa Soris ufro didia aRniSnuli sainformacio gadacemebis mimarT dadebiTad ganwyobilTa xvedriTi wili, vidre Tbilisel mayurebelTa Soris.
sainformacio gadacemebis mimarT damokidebuleba respondentis mier qveynis gaviTarebis kursTan mimarTebaSi Semdegnairia:
yvelaze Zlierad statistikuri kavSiri am or parametrs Soris vlindeba “kurieris” SemTxevevaSi. kerZod, rac ufro dadebiTad afasebs respondenti qveynis ganviTarebis dRevandel kurss miT ufro metad moswons mas “Kkurieri”. am or parametrs Soris kavSiri Zlieria “moambesTan” mimarTebaSic. qveynis ganviTarebis kursis dadebiTad SemfasebelTa Sorisac ufro maRalia im respondentTa xvedriTi wili, romlebic “moambis” mimarT dadebiT ganwyobas gamoxataven.
“qronikasTan” mimarTebaSi aRniSnuli uerTierTkavSiri yvelaze sustad muSaobs. “qronikis” mimarT damokidebuleba ufro naklebadaa kavSirSi respondentis SexedulebebTan qveyanaSi mimdinare procesebis Sesaxeb.

1.4. mosaxleobis mier ZiriTadi Toq-Souebis Sefaseba
kvlevis procesSi respondentebs Sesafaseblad miecaT sxvadasxva telearxis oTxi Toq-Sou (“Tavisufali Tema” “reaqcia”, “pirvelebi”, “argumenti”).
kvlevam gamoavlina, rom yvelaze meti mayurebeli hyavs Toq-Sou “reaqcias”. am teleSous ar uyurebs mayurebelTa mxolod 17,1%.

yurebadobis TvalsazrisiT, daaxloebiT erTnairi reitingi aqvT “pirvelebsa” “Tavisufal Temas” (Aam Toq-Souebs ar uyurebs Sesabamisad, respondentTa 26,7% da 24,4%).


sazogadoebrivi mauwyeblis Toq-Sous - “arguments” gacilebiT naklebi mayurebeli hyavs. aRniSnul Toq-Sous ar uyurebs gamokiTxulTa 65,9%.
Toq-Souebis mimarT zogadi damokidebulebis (“momwons-ar momwons”) mixedviTac yvelaze reitinguli Soua “reaqcia”, yvelaze naklebad reitinguli –“argumenti”.
grafiki 16.

kvlevis procesSi Toq-Souebi Sefasda Semdegi calkeuli parametrebis mixedviTac:


miukerZoebeli – mikerZoebuli

saintereso – arasaintereso

konstruqciuli – konfrontaciuli

profesiuli – araprofesiuli



grafikebi 17.-21.







Toq-Sou “arguments” yvelaze dabali maCvenebeli aqvs skalaze “saintereso-arasaintereso”. im mayurebels, Soris, romelic am Toq-Sous uyurebs, 34% mas skalis arasaintereso ganzomilebaSi aTavsebs. rogorc vxedavT, saxezea sazogadoebrivi mauwyeblis mimarT “pretenziebis” ganmeoreba konkretuli telegadacemebis mimarT. rogorc zemoT aRvniSneT, sazogadoebrivi mauwyebelma yvelaze dabali qulebi swored sainteresoobis parametriT daagrova.


rusTavi 2-is mimarT mayureblis zogadi damokidebulebis garkveuli eqsrapolacia am SemTxevevaSic saxezea: “Tavisufalma Temam” yvelaze dabali maCvenebeli miiRo skalaze “miukerZoebeli – mikerZoebuli”. mayureblis 21,7% gadacemas mikerZoebulis sivrceSi aTavsebs. mayurebelTa 17,9% “Tavisufal Temas” konfrontaciulad Tvlis.
rogoria “argumentis” mayurebelTa jgufis socialur-demografiuli kompozicia?
rogorc monacemebis jvaredinma analizma gamoavlina, “argumentis” tipiuri mayurebelia saSualo asakis, umaRlesi ganaTlebis mqone mamakaci, romelic dadebiTad afasebs qveynis ganviTarebis dRevandel kurss. rogorc sazogadoebrivi mauwyveblis sxva maxasiaTeblebTan mimarTebaSi, am Toq-SousTan mimarTebaSic gamovlinda mayureblis asakis statistikurad Zalze mniSvnelovani roli.
“argumentis” mayurebelTa Soris qalebis, umaRlesi ganaTlebis armqone, 25 wlamde axalgazrdebis da xelisuflebis politikis mimarT opoziciurad ganwyobili mayureblis xvedriTi wili naklebia.

respondentis sacxovrebeli adgilis (Tbilisi- regionebi) faqtoris gavlena “argumentis” mayurebelTa jgufebze statistikurad mniSvnelovani ar aris.


1.5. telegadacemebi, romlebsac yvelaze xSirad uyureben
kvlevis procesSi respondentebs saSualeba miecaT daesaxelebinaT xuTi gadacema (arxis miuxedavad), romelsac yvelaze xSirad uyureben.
(kiTxva Ria saxiT iyo dasmuli, rac gulisxmobs imas, rom respondents konkretuli gadacemebis CamonaTvali ar EeZleoda da gadacemas yvelaze xSirad yurebad gadacemas is TviTon asaxelebda. dasaxlebuli pasuxebis sixSire 100%-s aRemateba, radgan respondenti asaxelebda xuT gadacemas)
kvlevis Sedegebis Tanaxmad, yurebadobis TvalsazrisiT, yvelaze reitinguli gadacemebi sainformacio, sainformacio-analitikuri xasiaTisaa. sakmaod maRalia, agreTve, politikuri Toq-Souebis dasaxelebis sixSire.
am kategoriis gadacemebis Semdeg, yvelaze meti mayurebeli hyavs teleserialebsa da iumoristul Souebs.
kvlevis Sedegebi uCvenebs, rom Ria SekiTxvaze pasuxebis mixedviTac, telearxi “imedi” aSkara upiratesobas inarCunebs sxva arxebTan SedarebiT. gansakuTrebiT TvalSi sacemia yovelkvireuli teleJurnalis “droebis” popularoba qarTul telesivrceSi. dasaxelebul gadacemebs Soris “droeba” erTpirovnuli lideria (45,9%).
raodenobrivi kvlevis formati ar gvaZlevs saSualebas gavxsnaT “droebis” amgvari popularobis “saidumlo”, Tumca SesaZlebelia zogierTi mosazrebis gamoTqma: kerZod, warmatebis faqtorebs Soris SeiZleba ganvixiloT gadacemis gansxvavebuli formati: erTi gadacemis farglebSi Tematurad da Janrulad gansxvavebuli ramdenime siuJetis Tavmoyra, eqsraordinaruli (“auxsneli”) movlenebis Sesaxeb siuJetebi, wamyvanis faqtori, siJetebis “dramaturgiuli” gadawyvetis tipi da a.S. gadacemis Tematuri da Janruli kontent-analizi ukeTes warmodgenas mogvcems qarTuli telesivrcisTvis momgebiani koniuqturis Sesaxeb).
“rusTavi-2”-is analogiuri telegadacema “post-skriptumi” “droebasTan” SedarebiT aSkarad naklebad konkurentunariania. “post-skriptumi” yvelaze yurebadi xuTi gadacemis dasaxelebis sixSiris mixedviT mxolod 16,9%-s agrovebs.
sainformacio gadacemebis reitingi reitingi aseTia:
“qronika” – 36,7%

“kurieri” – 33,6%

sazogadoebrivi televiziis sainformacio gadacemebi – 6,1%
gamokiTxulTa 12,7% miuiTiTebs, rom sainformacio gadacemebs uyurebs telearxis miuxedavad.
telarx “imedis” toqSouebis (“reaqcia”, “imedi”) yvelaze xSirad yurebad gadacemebs Soris dasaxelebis sixSirea - 20,8%
rogorc aRvniSneT, sainformacio da sainformacio-analitikuri gadacemebis Semdeg, yvelaze meti mayurebeli hyavs teleserialebs. kerZod,

“imedze” – 20,4%

“rusTavi 2” –ze – 8,4%
gamokiTxulTa 14% miuTiTebs, rom serialebs uyurebs yvela telearxze.
iumoristuli Souebis JanrSi aSkarad liderobs “rusTavi-2”. gamokiTxulTa (pasuxebis sixSire) 25,8% uyurebs swored “rusTavi 2”-is iumoristul Souebs. im respondentTa pasuxebis sixSire, romlebic iumoristul Souebs sxva telearxebzec uyureben – 6%-ia.
zemoT aRniSnuli gadacembis Semdeg, mayurebeli upiratesobas aniWebs mxatvrul filmebs – 20,2%.
sportuli gadacemebis moyvarulTa pasuxebi ganawilda Semdegnairad:
sportuli gadacemebi yvela arxze – 7,6%

sportuli gadacemebi “imedze” – 2,3%

sportuli gadacemebi st-ze – 2,0%
satelevizio TamaSebs Soris yvelaze xSirad saxeldeba “etaloni” (“imedi) - 5,5%.
musikaluri telegadacemebis moyvarulebi (pasuxebis sixSire – 5,1%) upiratesobas romelime telearxs ar aniWeben da miuTiTeben, rom musikalur gadacemebs uyureben yvela telearxze.
rac Seexeba dilis gasarTob-sainformacio gadacemebs, aqac telearxi “imedi” liderobs. yvelaze xSirad (3,6%) saxeldeba “imedis” dilis sainformacio-gasarTobi gadacema.
sazogadoebrivi televiziis yvelaze popularuli gadacemebi
kvlevis procesSi respondentebs saSualeba miecaT, agreTve, daesaxelebinaT sazogadoebrivi televiziis (I da II arxi) is gadacemebi, romlebsac yvelaze xSirad uyureben.
iseve, rogorc yvela telearxis SemTxvevaSi, sazogadoebrivi arxis yvelaze yurebad gadacemebs Soris erTpirovnulad liderobs sainformacio gadacema (“moambe”) (58%).
sainteresoa, rom dasaxelebuli pasuxebis sixSiris mixedviT sakmaod maRali reitingi aRmoaCnda gadacemas “sarCevi” (21%).
aRniSnuli gadacemis popularobis Taobaze SesaZlebelia ramdenime mosazrebis gamoTqma: amgvari formatis da Sinaarsis gadacema, garkveulwilad, unikaluria qarTul telesivrceSi; garda amisa, gadacema saSualebas aZlevs mayurebels daakavSiros socialur, samarTlebriv da zogjer politikur sivrceSi mimdinare problemebi Tavis yoveldRiur realobasTan. kvlevis monacemebze dayrdnobiT Cvens mier gamoiTqva hipoteza imis Sesaxeb, rom mayurebels uWirs telearxebis mier gadmocemuli informaciis dakavSireba yoveldRiuri problemebis ganzomilebasTan.

garda amisa, yoveldRiur gadacemebs aqvs garkveuli “CvevaSi gadasavlis” efeqti, rac sxva xelisSemwyobi faqtorebis arsebobis SemTxvevaSi udavod xels uwyobs “erTguli” mayureblis mozidvas.

rac Seexeba sazogadoebrivi televiziis sxva gadacemebs pasuxebis sixSiris mixedviT maTi reitingi Semdgnairia:

17,4% - mxatvruli filmebi

7,9% - yvela saxis sportuli gadacemebi

7,1% - “argumenti”

7,0% - serialebi

5,6% - bi-bi-sis dokumenturi filmebi

5,2% - qarTuli mxatvruli filmebi

4,3% - dilis sainformacio-gasarTobi programa

4,2% - “arena”

3,0% - “saukunis portretebi”

2,9% - “siCqare”

2,7% - sabavSvo gadacemebi

2,6% - sabavSvo gadacema “babilina”
d
anarCeni gadacemebis dasaxelebis sixSire 2%-s ar aRemateba.
grafiki 22. I arxis 6 yvelaze yurabadi gadacema

Cvens mier zemoT warmodgenili suraTi (rogorc mTlianad telesivrcis, aseve sazogadoebrivi mauwyeblisTvis) gvaZlevs garkveul warmodgenas saqarTvelos telemayureblis preferenciebis Sesaxeb. Tumca, aq aRwerilia arCevani ukve arsebuls Soris. mayurebeli SezRudulia Tavis arCevanSi ara marto imiT, Tu ras sTavazoben telearxebi, aramed imiTac, Tu ra dros SeuZlia televizoris yureba. rogorc Semdgom iqneba naCvenebi, gadacemebis micemuli reitingebi nawilobriv mainc “iZulebiTia”, anu ganpiroebebulia miwodebiT, da ara moTxovnilebiT. amas aCvenebs mosaxleobis warmodgena deficituri produqtis Sesaxeb.


mosaxleobis azri imis Sesaxeb, Tu ra tipis gadacemebia warmodgenili qarTul satelevizio sivrceSi arasakmarisad, ufro dawvrilebiT Semdeg TavebSia aRwerili.

II nawili. zogadi Sefasebebi da molodinebi

2.1. molodinebi sazogadoebriv mauwyebelSi mimdinare reformebis mimarT
gamokiTxulTa umravlesobam (65,3%) icis imis Sesaxeb, rom I arxi gardaiqmna sazogadoebriv televiziad da masSi mimdinareobs reformebi;
st-Si mimdinare reformebis Sesaxeb gacilebiT ufro kargad arian informirebuli umaRlesi ganaTlebis da ufro maRali Semosavlis mqone adamianebi.
rogorc kvlevis monacemebi uCvenebs, im respondenTa Soris, vinc icix reformebis Sesaxeb, daaxloebiT yoveli meore respondentis3 (48,4%) damokidebuleba mimdinare reformebis mimarT calsaxad dadebiTia. respondentTa 20,4% dadebiTi Sefasebisken ixreba (“ufro dadebiTad, vidre uaryofiTad”). mimdinare reformis uaryofiTad SemfasebelTa xvedriTi wili im respondentTa Soris, vinc icis mimdinare reformis Sesaxeb, Zalze mcirea – 7,7%. garkveul mosazrebas ver gamoTqvams -10,8%
grafiki 23. reformebis Sefaseba mayurebelTa mier


Zlieri statistikuri kavSiri gamovlinda reformebis Sefasebasa da arxis yurebis maCveneblebs Soris: is respondentebi, romlebic sazogadoebriv televizias ufro xSirad uyureben, ufro dadebiTad afaseben mimdinare reformas, im respondentebTan SedarebiT, romlebic naklebad miakuTvneben Tavs sazogadoebrivi televiziis mayurebelTa jgufs.


rogoria mosaxleobis molodini imis Sesaxeb, SeZlebs Tu ara sazogadoebrivi televizia mimdinare movlenebis obieqturad, miukerZoeblad warmoCenasa da sazogadoebis interesebis dacvas?
mocemul SekiTxvaze pasuxs iZleoda respondentTa mTeli SerCeva, anu isini, vinc icis sazogadoebriv mauwyebelSi mimdinare reformis Sesaxeb da isinic, vinc mimdinare reformis Sesaxeb araferi icis.
sazogadoebriv mauwyebelSi mimdinare reformis mosalodneli Sedegis Sefasebisas mosaxleoba TiTqmis sam Tanabar jgufad gaiyo:
gamokiTxulTa 38% miiCnevs, rom sazogadoebrivi televizia SeZlebs mimdinare movlenebis obieqturad, miukerZoeblad warmoCenas da sazogadoebis interesebis dacvas, 32,7% ki ufro pesimisturad uyurebs mimdinare reformis Sedegs da miiCnevs, rom sazogadoebrivi mauwyebeli moeqceva xelisuflebis zegavlenis qveS da gaatarebs mis pozicias.
gamokiTxulTa 29,3% ver gamoTqvams garkveul prognozs sazogadoebrivi mauwyebelze xelisuflebis SesaZlo gavlenis mosalodneli Sedegis Sesaxeb.
ra socialur-demografiuli maxasiaTeblebiT gansxvavdebian erTmaneTisgan “optimistTa’ da “pesimistTa” jgufebi?
im jgufSi, romelic ufro skeptikuradaa ganwyobili sazogadoebriv mauwyebelSi xelisuflebisgan damoukidebeli politikis gatarebis SesaZleblobis mimarT, saerTo SerCevasTan SedarebiT ufro maRalia TbilisSi macxovrebel da umaRlesi ganaTlebis mqone respondentTa xvedriTi wili. ufro skeptikurad uyurebs sazogadoebrivi mauwyeblis politikur damoukideblobas, agreTve, is mayurebeli, romelic qveynis ganviTarebis mimdinare kurss kritikulad afasebs.
im mayurebelTa jgufSi, romlebic Tvlian, rom sazogadoebrivi mauwyebeli SeZlebs mimdinare movlenebis obieqturad, miukerZoeblad warmoCenas da sazogadoebis interesebis dacvas, saerTo SerCevasTan SedarebiT ufro maRalia umaRlesi ganaTlebis armqone da regionebSi macxovrebeli respondentebis xvedriTi wili.
sazogadoebrivi mauwyeblis mimdinare reformis optimisturi Sefaseba, agreTve, kavSirSia respondentis damokidebulebasTan xelisuflebis mimdinare politikasTan. kerZod, mimdinare kursis dadebiTad Semfaseblebi, ufro optimisturad arian ganwyobilni sazogadoebriv televiziaSi mimdinare reformis mimarT.

2.2. mosaxleoebis moTxovnilebebi televiziis programuli badis mimarT
ra tipis gadacemebis naxva unda saqarTvelos telemayureblebs st-s teleeTerSi?
Semdegi tabula asaxavs pasuxebs kiTxvaze: ramdenad sakmarisad arian warmodgenili CamoTvlili satelevizio gadacemebis tipebi dRevandel qarTul teleeTerSi?

tabula 4.


gadacemebis tipebi

arasakmarisad

normalurad

zedmetad

sainformacio – axali ambebi

5,7

68,4

25,8

sainformacio-analitikuri

9,7

75,9

14,4

politikuri Toq-Sou

8,0

71,4

20,5

socialuri Toq-Sou

37,6

53,9

8,5

ekonomikur-analitikuri

34,3

56,1

9,6

Jurnalisturi gamoZieba

43,6

49,1

7,2

dilis sainformacio-gasarTobi

12,2

82,7

5,1

iumoristuli Sou

28,1

64,2

7,7

sportuli reportaJi

20,6

71,7

7,7

sportuli analitikur-mimoxilviTi

22,6

69,8

7,6

popularuli musika

28,9

60,8

10,2

klasikuri musika

42,4

52,3

5,2

sabavSvo (babilina, basti-bubu

25,4

70,7

3,9

sabavSvo filmebi, multfilmebi, serialebi

28,4

66,1

5,4

kino

22,0

68,7

9,4

seriali

4,4

31,3

64,3

realiTi-Sou

14,9

65,2

19,9

teleTamaSebi

24,6

62,9

12,5

saganmanaTleblo-SemecnebiTi

49,4

47,8

2,8

xelovneba da kultura

46,6

51,2

2,2

religiuri

46,3

50,6

3,1

janmrTeloba

43,8

52,7

3,5

sayofacxovrebo (praqtikuli rCevebi da konsultaciebi)

47,6

49,5

3,0

rogorc vxedavT, gamokiTxulTa umravlesoba Tvlis, rom TiTqmis yvela tipis gadacemebi qarTul teleeTerSi sakmarisad aris warmodgenili, garda serialebisa (sakmarisze metadaa warmodgenili). grafiki 24. asaxavs „reitinguli kenWisyris“ Sedegebs –sxvaobas maT Soris, visac miaCnia, rom ama Tu im tipis gadacemebi zedmetad bevria, da maT Soris visac miaCnia, rom isini arasakmarisadaa warmodgenili.

grafiki 24.

sxvaoba maT Soris, visac miaCnia, rom Semdegi tipis gadacemebi arasakmarisia. da maT Soris, visac miaCnia, rom es gadacemebi zedmetad xSirad gamodis %



mocemuli grafiki cxadyofs, rom miuxedevad mosaxleobis metwilad pozitiuri ganwyobisa qarTuli televiziisa da Jurnalistebis mimarT, mosaxleobis moTxovnilebebs arsebuli teleeTeri ver akmayofilebs. yvelaze regularulad da xSirad teleeTerSi Cans im tipis gadacemebi, romlebic mayurebels naklebad unda, xolo SedarebiT iSviaTad isini, romlebic mas yvelaze metad aklia.


sagulisxmoa, rom mowinaaRmdegeebi ZiriTadad yavs im gadacemebs, romlebic praim-taimis mniSvnelovan nawils ikaveben: serialebi, sainformacio, politikuri Toq-Sou, realiti Sou da sainformacio analitikuri gadacemebi. praim-taimis sxva gadacemebze (iumoristuli Sou, kino) da sxva yvela tipis gadacemebze arsebobs daukmayofilebeli moTxovna.
vinaidan mosaxlebis umravlesoba televizors saRamoobiT uyurebs (62%), swored im dros, rodesac eTerSia seriali, sainformacio da sxva, SesaZloa, mdgomareobis gamosworebas nawilobriv xeli Seuwyos gadacemebis badis Secvlam – praim-taimSi sxva, naklebad warmodgenili tipis gadacemebis procentis zrdam.
translirebis drois SecvlasTan erTad, ra sixSiriT aris saWiro naklebad warmodgenili gadacemebis Cveneba st-s eTerSi: iSviaTad, saSualo sixSiriT Tu xSirad? respondentebi metwilad saSualo sixSires irCeven. grafiki 25. warmoaCens sxvaobas maT Soris, visac mocemuli tipis gadacemebi st-s eTerSi unda “xSirad” da maT Soris visac unda “iSviaTad”.
grafiki 25.

sxvaoba maT Soris, visac mocemuli tipis gadacemebi st-s eTerSi unda xSirad da maT Soris visac unda iSviaTad.

rogorc vxedavT, is gadacemebi, romlebzec grafiki 24-is mixedviT yvelaze meti moTxovna iyo, aseve grafik 25.-Sic lideroben (sayofacxovrebo, janmrTeloba, xelovneba da kultura, saganmanaTleblo-SemecnebiTi). gamokiTxulTa yvelaze didi procenti mxars uWers am gadacemebis “xSirad” Cvenebas st-s mier. am CamonaTvalSi liderobs saganmanaTleblo-SemecnebiTi gadacemebi, romelTa xSirad Cvenebas emxroba gamokiTxulTa naxevarze meti. rogorc Cans, mayureblebi elian st-gan imas, rom st-m izrunos im daukmayofilebeli moTxovnilebis Sevsebaze, romelsac sxva arxebi ver akmayofileben.



imis dasadgenad, Tu rogoria ama Tu im tipis gadacemis msurvelTa socialur-demografiuli profili, gamoyenebul iqna Semdegi parametrebi: asaki, sqesi, ganaTleba, sacxovrebeli adgili (didi qalaqi/ sofeli+patara qalaqi), ojaxis Semosavali, rusuli enis codna, inglisuri enis codna, qveynis ganviTarebis kursis mxardaWera.
rogorc aRmoCnda, yvela es maxasiaTebeli gavlenas axdens mayurebelTa gemovnebaze. maT Soris “reitinguli rigis” ganapira nominaciebze TiTqmis yvela CamoTvlili faqtori axdens zegavlenas.

serialebi. gansakuTrebiT calsaxaa serialebis mimarT gamotanili ganaCeni – gamokiTxulTa 64,3% miiCnevs, rom serialebi zedmetadaa warmoadgenili teleeTerSi. serialebi gadacemebis erTaderTi nairsaxeobaa, romelic zedmetia mayurebelTa naxevarze metisaTvis. serialebi, rogor Cans, mayureblis TvalSi ikaveben im saeTero dros, romelic SesaZloa sxva, ufro saintereso gadacemebiT Sevsebuliyo. serialebis mimarT naklebad negatiuri ganwyoba aqvT qalebs, soflis macxovreblebs, dabali ganaTlebis mqoneebs, qveynis ganviTarebis kursis mxardamWerebs, ufro dabalSemosavlian, ufrosi asakis, rusulis, inglisuris armcodne respondentebs.
sainformacio - axali ambebi. sainformacio - axali ambebi aseve zedmetad bevr dros ikaveben, Tumca es damokidebuleba amdenad calsaxa araa. sainformacio gadacemebis sasurveli sixSire qvemoT ufro vrclad iqneba gaanalizebuli. sainformacio gadacemebis mimarT naklebad kritikuli ganwyoba ukavSirdeba ufros asaks, qveynis ganviTarebis kursis mxardaWeras, dabal ganaTlebas, soflad cxovrebas, rusuli da inglisuri enebis arcodnas.
politikuri Toq-Sou. politikuri Toq-Sous Cvenebis sixSire neitraluria politikuri ganwyobebis mimarT. mas meti mxardaWera aqvs dabali ganaTlebis mqoneebSi, ufrosi Taobis warmomadgenlebSi, dabal Semosavlian respondentebSi.
realiTi Sou. realiTi Sou ufro misaRebia axalgazrdebisTvis, qalaqis macxovreblebisTvis, mamakacebisTvis, arasruli umaRlesi ganaTlebiT, ufro maRali SemosavlebiT.
sainformacio-analitikuri gadacemebi. sainformacio-analitikuri gadacemebi ufro misaRebia ufrosi asakis, ufro maRal Semosavliani respondentebisTvis.
dilis sainformacio gadacemebi. gadacemebis tipebis “reitingebis” rigSi (ix. grafiki) pizitiuri reitingebi iwyeba dilis sainformacio gadacemebiT. am gadacemebis moTxovnaze moqmedebs axalgazrdebis, qveynis gavniTarebis kursis mimdevrebis ganwyobebi. SesaZloa, maT am gadacemebis ufro optimisturi stili izidavs.
satelevizio TamaSebi. satelevizio TamaSebs ufro metad moiTxoven axalgazrdebi, ufro maRalSemosavlini respondentebi, qalaqis macxovreblebi, studentebi.
kino. mxatvruli filmebis mayureblebSi odnav metia qalaqis macxovreblebi, axalgazrdebi, qveynis ganviTarebis kursis mimdevrebi, ufro maRali SemosavlebiT, inglisuri enis codniT.
sporti. orive tipis sportuli gadacemebi (reportaJebi da analitikurebi) pirvel rigSi, sainteresoa mamakacebisTvis, gansakuTrebiT axalgazrdebisTvis. am gadacemebs emxrobian “Zlierni ama qveynisa”: sqesTan da asakTan erTad am tipis gadacemebze moTxovnis zrdis albaTobas aZlierebs maRali Semosavlebi, rusuli, inglisuri enebis codna, qveynis ganviTarebis kursis mxardaWera.
popularuli musika. sainteresoa, rom reitingebis rigis Semdegi kategoria – “popularuli musika” - politikur datvirTvasac atarebs. popularuli musika teleeTerSi ufro arasakmarisia qveynis ganviTarebis kursis mxardamWeri mayureblebis azriT. rogor Cans, es asaxavs qveyanaSi arsebuli politikis gasarTob, sanaxaobriobaze orientiebul xaisaTs. ufro arasakmarisia popularuli musika aseve axalgazrdebisTvis, maRali ganaTlebis mqoneebisTvis, rusulis da inglisuris codniT, SedarebiT maRali SemosavlebiT.
iumoristuli Sou. iumoristuli Sou gansakuTrebiT aklia axalgazrdebs, mamakacebs.
sabavSvo gadacemebi (orive tipis). ar aris gasakviri, rom sabavSvo gadacemebis ukmarisobas ufro ganicdian qalebi 25-45 wlis asakSi. rogorc Cans, Svilebis interesebis dacvaze, rogorc yovelTvis, dedebma izrundes. sabavSvo filmebi da multfilmebi ufro esaWiroeba im telemayureblebs, romlebisTvisac ruseTis da sxva ucxouri arxebi xelmisawvdomi ar aris. sainteresoa, rom mravalSvilian ojaxebSi am gadacemebze moTxovnileba odnav naklebia, vidre sxvebSi. rogorc Cans, amgvar ojaxebSi mSoblebi “iCagrebian” imis gaTvaliswinebiT, rom erTze meti televizori aqvs ojaxebis mxolod mcire procents.
ekonomikuri gadacemebi. ekonomikuri gadacemebiT dawyebuli, reitingebis rigis TiTqmis yvela danarCen gadacemebze moTxovnilebas pirvel rigSi zrdis qalaqSi cxovrebis parametri. ekonomikuri gadacemebi ufro metad akliaT qalaqelebs, SedarebiT maRali SemosavlebiT, saSualo asakis, rusuli enis codniT.
socialuri Toq-Sou. socialuri Toq-Sous yurebis msurvelebSi metia qalaqis macxovreblebis, ufro maRalSemosavliani, araaxalgazrda asakis respondentebis xvedriTi wili.
Jurnalisturi gamoZieba. Jurnalisturi gamoZiebis moTxovnileba metia qalaqis macxovreblebSi, qveynis ganviTarebis kursisadmi kritikulad ganwyobilebSi, maRali ganaTlebis mqoneebSi, SedarebiT maRalSemosavlianebSi, rusuli enis codniT.
klasikuri musika. klasikuri musika reagiebs TiTqmis yvela gamoyenebul socialur-demografiul faqtorze, garda sqesisa da politikuri ganwyobisa. klasikur musikas metad isurvebdnen ufro maRali Semosavlis mqone adamianebi, qalaqis macxovreblebi, axalgazrdebi, maRali ganaTlebiT, rusulis, inglisuris codniT.
janmrTeloba. janmrTeloba pirvel rigSi awuxebs qalaqis macxovreblebs, qalebs, ufro maRali ganaTlebiT.
religiuri gadacemebi. religiuri gadacemebis moTxovnilebaze aseve TiTqmis yvela faqtori moqmedebs. am gadacemebs ufro moiTxoven qalaqis macxovreblebi, qveynis ganviTarebis kursisadmi kritikulad ganwyobilebi, maRali ganaTlebiT, rusuli, inglisuri enebis codniT, ufro maRali SemosavlebiT.
xelovneba da kultura. xelovnebisa da kulturis „fanebi“ pirvel rigSi arian qalaqis macxovreblebi. maRali ganaTleba, rusuli, inglisuri enebis codna, ufro maRali Semosavlebi, kritikuli ganwyoba qveynis ganviTarebis kursis mimarT zrdian am tipis gadacemebze moTxovnilebas.
sayofacxovrebo gadacemebi. sayofacxovrebo gadacemebs ufro metad aseve, qalaqebSi macxovrebeli respondentebi iTxoven. am tipis gadacemebze moTxovna ufro maRalia qalebisa da inglisuri enis mcodneebis jgufebSi.
saganmanaTleblo-SemecnebiTi gadacemebi. rogorc ukve vnaxeT, „uaryofiTi reitingebis rigis“ dasawyisSi idga serialebi. dadebiTi reitingebis yvelaze maRali maCvenebeli aRmoaCnda saganmanaTleblo-SemecnebiT gadacemebs. am tipis gadacemebis „xSirad“ Cvenebas gamokiTxulTa naxevarze meti emxroba. socialur-demografiuli parametrebis mixedviT (garda sqesisa da asakisa), gadacemebis am or tips aseve gansxvavebuli tipis mayurebeli moiTxovs. saganmanaTleblo-SemecnebiTi gadacemebis naklebobas ufro metad ganicdian qalaqis macxovreblebi, qveynis ganviTarebis kursis mimarT kritikulad ganwyobilebi, maRali ganaTlebiT, SedarebiT maRali SemosavlebiT, rusuli, inglisuri enis codniT.
erT-erTi faqtori, romelic calke unda ganvixiloT, aris mayureblisTvis sxva arxebis, kerZod, ruseTisa da „sxva ucxouri arxebis“ xelmisawvdomoba. SeiZleba vivaraudoT, rom teleeTerSi naklebad warmodgenili gadacemebis zogierT CamoTvlil tipze mosaxleobis moTxovnas nawilobriv mainc faravs iseTi arxebi, rogorebicaa “disqaveri” an “kultura”, romlebic gadmoscemen swored im tipis gadacemebs, romlebzedac moTxovna yvelaze maRalia. Tu es varaudi swori aRmoCndeboda, st-s sazrunavi iqneboda ZiriTadad is telemayureblebi, romlebic ar/ver Rebuloben am arxebs.
sinamdvileSi es varaudi mxolod nawilobriv dasturdeba. rac Seexeba sabavSvo filmebs, multfilmebs, es rogorc Cans, marTlac nawilobriv asea. anu isini, visac aqvs rusuli da sxva ucxouri arxebis miRebis saSualeba, naklebad uCivian am tipis gadacemebis ukmarisobas da naklebad moiTxoven maT “xSirad” Cvenebas. magram rogorc wesi, im mayureblebSi, visac aqvs ruseTis an sxva ucxouri arxebi, moTxovnileba rig naklebad warmodgenil gadacemebze saSualoze ufro maRalia. es, rogorc Cans, pirvel rigSi aixsneba imiT, rom ruseTis da sxva ucxouri arxebi ufro xelmisawvdomia qalaqebSi, sadac daukmayofilebeli moTxovna naklebad warmodgenili gadacemebis umravlesobaze saerTod ufro maRalia. Sesabamisad, isini, vinc ruseTisa da sxva ucxour arxebs Rebuloben, kidev ufro metad moiTxoven amgvari gadacemebis “xSirad” Cvenebas. SesaZlebelia, rom ucxouri da rusuli arxebis miRebaze (sakabelo an satelituri gziT) ufro zrunaven is mayureblebi, romlebsac aRar SeuZliaT qarTuli teleeTeris atana.
rogorc miRebuli Sedegebi cxadyofs, arsebuli qarTuli teleeTeri socialurad aradabalansebulia. mas SeiZleba zedmetad „populisturi“ vuwodoT. ufro „maRali“ socialuri fenebi am teleeTeriT naklebadaa dakmayofilebuli, misi prioritetebi ufro „dabal“ socialur fenebs emsaxureba. vinaidan moTxovna yvelaze problemur gadacemebze imavdroulad politikur ganwyobebsac asaxavs, teleeTeris es xasiaTi Tavad politikuri reJimis „populistur“ xasiaTsac unda ukavSirdebodes.
qarTuli teleeTeris „populisturi“ xasiaTi ar unda iyos gagebuli rogorc „dabali“ socialuri fenebis ukeTesi reprezentacia „maRal“ socialur fenebTan SedarebiT. rogorc gamokvlevis sxva kiTxvebze gacemuli pasuxebi gvafiqrebinebs, „populistoba“ aq ufro metyvelebs televiziebis mier gasarTobi, sanaxaobrivi moTxovnilebebis ukeT dakmayofilebaze inteleqtualur, Sinaarsobriv aspeqtebTan SedarebiT, gadacemis tipis ganurCevlad.

2.3 sainformacio gadacemebi
rogorc ukve aRiniSna, sainformacio gadacemebis –axali ambebis mimarT sazogadoebaSi damokidebuleba araerTgvarovania. gamokiTxulTa 25,8 % miiCnevs, rom isini zedmetadaa warmodgenili teleeTerSi. am respondentebSi ufro metia axalgazrdebis, qveynis ganviTarebis kursis kritikosebis, maRali ganaTlebis, qalaqis macxovreblebis, rusulis, inglisuri enis mcodneebis procenti.
sagulisxmoa, rom msgavsi socialur-demografiuli tendenciebi SeimCneva pasuxebSi kiTxvaze –saWiroa Tu ara II arxze parlamentis sxdomebis translireba. respondentTa 38,1% Tvlis, rom 2 arxze parlamentis sxdomebis translacia saWiroa, 46,6% - rom araa saWiro, 15,3%-ma kiTxvas garkveuli pasuxi ver gasca. is mayureblebi, visac surs parlamentis sxdomebis translirebis SenarCuneba Tavisi socialur-demografiul profiliT sainformacio gadacemebis “mxardamWerebs” emsgavsebian.


grafiki 26.

amasTan, arsebobs mayurebelTa kidev ufro didi nawili (28,1%) visac axali ambebis naxva surs saaTSi erTxel. danarCenebi - 71,8% - emxrobian ufro vrcel sainformacio gadacemas, romelic sam saaTSi erTxel iqneba translirebuli. Tumca, am respondentTa demografiuli profili garkveulwilad gansxvavebulia, amdenad Cvenebis sixSire da misi moculoba sainformacio gadacemebis gansxvavebul maxasiaTeblebad unda ganvixiloT.


grafiki 27.

ramdenad akmayofilebs mosaxleobas sainformacio gadacemebSi warmodgenili informacia?


Semdeg tabulaSi mocemulia pasuxebis ganawileba SekiTxvaze, Tu ramdenad srulad warmoaCens sainformacio gadacemebi mimdinare movlenebsa da siaxleebs CamoTvlil sferoebSi.

tabula 5.


sfero

sasurvelia informaciis Semcireba

informacia imdenia, ramdenic saWiroa

sasurvelia meti informacia

ekonomika, biznesi

6,4

59,1

34,5

mTavrobis, xelisuflebis politika

21,0

63,0

16,0

opoziciis Sexedulebebi

27,9

54,6

17,5

samarTali, saqarTvelos kanonebi, kanonproeqtebi

9,3

55,0

35,8

sagareo politika, urTierToba saerTaSoriso struqturebTan

8,6

63,7

27,8

konfliqris regionebTan dakavSirebuli sakiTxebi

4,1

44,1

51,8

kriminogenuri viTareba, damnaSaveoba

16,1

56,0

27,9

Jurnalisturi gamoZieba

8,3

46,4

45,2

regionebis cxovreba, problemebi

3,0

29,8

67,3

religia

3,3

47,7

49,0

ucxoeTis ambebi

7,2

73,3

19,5

socialuri sfero (umuSevroba, pensiebi da a,S)

3,6

34,6

61,9

jandacva

1,8

41,8

56,4

kulturis siaxleebi

2,0

46,0

52,0

sazRvargareTis kulturis siaxleebi

5,9

61,9

32,2

mecniereba, axali teqnologiebi

3,1

50,0

46,9

ubralo adamianebis yoveldRiuri problemebi

4,0

37,2

58,8

gansxvavebiT sagadacemo prioritetebisgan, aq neitraluri Sefasebebi ufro iSviaTia, xolo informaciis gazrdis moTxovna –ufro gamokveTili da erTsulovani. sainformacio gadacemebSi gansakuTrebiT cudadaa asaxuli saqarTvelos regionebi (informacia imdenia, ramdenic saWiroa - 29,8%), socialuri sfero (34,6%), ubralo adamianebis yoveldRiuri problemebi (37,2%). Semdegi grafiki asaxavs sxvaobas maT Soris, visac urCevnia Sesabamisi informaciis gazrda, da maT Soris, vinc am informaciis Semcirebas emxroba.




grafiki 28. sainformacio gadacemebSi informaciis gazrda-Semcireba

rogorc vxdedavT, “politikuri klasis” Sesaxeb (xelisufleba, opozicia) informaciis Semcirebas meti respondenti emxroba. Tumca azrTa sxvadasxvaoba am TemebTan dakavSirebiT sagrZnobia – jamuri “reitingi” - 10,4% - opoziciisTvis asaxavs sxvaobas im 27,9%-s Soris, vinc emxroba informaciis Semcirebas da 17,5 %-s Soris, vinc am informaciis gazrdas moiTxovs. mTavrobis, xelisuflebis politikisTvis es maCveneblebi Sesabamisad 21% da 16 %-ia. azrTa sxvadasxvaoba sagrZnobia, agreTve, kriminogeuli viTarebis, damnaSaveobis amsaxvel informaciasTan dakavSirebiT – miuxedavad imisa, rom jamurad masze daukmayofilebeli moTxovnileba arsebobs, respondentTa sagrZnobi nawili (16,1%) am tipis informaciis Semcirebas isurvebda.
garda informaciisa “politikuri klasis” Sesaxeb (xelisufleba, opozicia), yvela danarCeni tipis informaciam jamurad pozitiuri reitingi miiRo, rac niSnavs rom am informaciaze moTxovna aWarbebs miwodebas. gansakuTrebiT maRalia moTxovna cxovrebiseul da saWirboroto sakiTxebze – jandacva, ubralo adamianebis problemebi, socialuri sfero, regionebis cxovreba. am sakiTxebis ukmarisobas sainformacio gamoSvebebSi ganicdis respondentTa naxevarze meti.
miRebuli monacemebi unda gavigoT, rogorc faruli sayveduri mosaxleobis mxridan ara mxolod Jurnalistebis, aramed aseve politikosebis misamarTiT. rogorc Cans, mosaxleoba ver akavSirebs mTavrobis da opoziciis saqmianobis im “suraTs”, romelsac isini sainformacio gadacemebiT Rebuloben, sakuTar problemebTan, romlebic maT awuxebT. “politikuri suraTi”, romelsac sainformacio gadacemebi warmoaCenen, ar aris mosaxleobis reprezentatuli. Tu gaviTvaliswinebT, rom gamokiTxvis sxva kiTxvebze gacemuli pasuxebi metyvelebs sakmaod maRal ndobaze televiziebisa da qveynis ganviTarebis kursis mimarT, ibadeba kiTxva – maSin riTia ganpirobebuli ndobis amgvari maRali done? am kiTxvaze pasuxi mocemuli gamokvlevidan cxadi araa.
rogor aisaxeba ama Tu im moTxovnis Camoyalibebaze respondentTa socialur-demografiuli maxasiaTeblebi?
opoziciis Sexedulebebis Sesaxeb informacias Seamcirebda yvela tipis mayurebeli, qveynis ganviTarebis kursis kritikosebic ki – Tumca naklebad, vidre amas momxreebi isurvebdnen. am informaciis gazrdas moiTxoven mxolod soflad mcxovrebi radikalurad ganwyobili kritikosebi. am tipis informaciis Semcireba naklebad surs soflis mosaxleobas, dabali ganaTlebiT, naklebi SemosavlebiT, rusuli, inglisuri enis armcodneebs.
mTavrobis, xelisuflebis politikis Sesaxeb informacias gazrdas iTxoven qveynis ganviTarebis kursis mimdevrebi, ufrosi asakis, dabali ganaTlebis mqone respondentebi, xolo Semcirebas - kursis kritikosebi, axalgazrdebi, maRali ganaTlebiT, rusulis codniT. inglisuris mcodneebSi Semcirebis msurvelebi saSualoze bevrad metia. ufro maRali Semosavali ukavSirdeba informaciis Semcirebis met moTxovnas.
kriminogenuri viTareba, damnaSaveoba ufro metad ainteresebT dabali Semosavlebis, dabali ganaTlebis mqone mamakacebs, qveynis ganviTarebis kursis mxardamWerebs. am tipis informacias gansakuTrebiT soflis macxovreblebi moiTxoven. ucxoeTis ambebi ufro metad ainteresebT maRalSemosavlianebs, ganaTlebulebs, inglisuris mcodneebs, qalaqelebs. sagareo politika, urTierToba saerTaSoriso struqturebTan – ufrosi asakis mamakacebs. sazRvargareTis kulturis siaxleebi – maRali ganaTlebisa da Semosavlebis, rusulisa da inglisuris mcodne qalaqelebs. samarTali, saqarTvelos kanonebi, kanonproeqtebi ufro ainteresebs ufrosi asakis respondentebs, mamakacebs, qveynis ganviTarebis kursis mimarT kritikulebs, umaRlesi ganaTlebiT. ekonomika, biznesi – am tipis informaciis gazrdis momxreebi arian mamakacebi, qalaqis macxovrelebi, saSualo asakis respondentebi, rusuli enis codniT. Jurnalisturi gamoZieba aklia qveynis ganviTarebis kursisadmi kritikulad ganwyobil respondentebs. qalaqSi mas yavs meti momxrec da meti mowinaaRmdegec. mecniereba, axali teqnologiebi – maRali ganaTlebis, rusulis enis mcodne, qalaqis macxovreblebs. met informacias religiaze aseve maRali ganaTlebis mqone qalaqis macxovreblebi ufro isurvebdnen. konfliqtebis regionebTan dakavSirebuli sakiTxebis ukeT gaSuqebis momxreebi ufro metad arian mamakacebi, ufrosi asakis, rusulis enis mcodne respondentebi. saqarTvelos kulturis siaxleebi ufro metad ainteresebT maRali ganaTlebis mqone, rusuli da inglisuri enebis mcodne, qalaqel respondentebs. jandacvis sferos ufro metad gaSuqebis momxreebi arian qalebi, ufrosi asakis, dabali Semosavlebis mqone respondentebi. ubralo adamianebis yoveldRiuri problemebi ainteresebT qalebs, ufrosi asakis, soflad mcxovreb, qveynis ganviTarebis kursisadmi kritikulad ganwyobil, dabali Semosavlebis mqone, inglisuris armcodne respondentebs. socialuri sfero (umuSevroba, pensiebi da a,S) – qveynis ganviTarebis kursis kritikosebs, ufrosi asakis respondentebs. regionebis cxovrebiT, problemebiT ufro metad arian dainteresebulni qveynis ganviTarebis kursis kritikosebi, dabalSemosavliani, soflad macxovrebeli respondentebi.
rogorc vxedavT, saprogramo prioritetebTan SedarebiT socialur –demografiuli sxvaobebi aq naklebad gamokveTilia. zogadad, mamakacebs ufro ainteresebT politika, qalebs ufro awuxebT yoveldRiuri problemebi. gansxvavebul interesebs avlenen qalaqis da soflis macxovreblebi, maRali ganaTlebis mqone respondentebi. Zalian sagrZnobia politikuri Sexedulebebis zegavlena „reitinguli siis“ ganapira nominaciebze.
rogorc iTqva, sainformacio gamoSvebebi SeiZleba davaxasiaToT rogorc arareprezentatuli mayurebelTa mimarT. ramdenad SeiZleba am problemis daZleva sainformacio gamocemebis ukeTesi momzadebis gziT? gamokiTxva mxolod or aspeqtze amaxvilebs yuradRebas – 1. informacia ukomentarod Tu komentirebuli ambebi; 2. gadacemis wamyvanis roli.
rogorc Cans, televiziebisgan mayureblebi bevrs elian. am varauds adasturebs is, rom respondentebis umravlesoba (59,2%) emxroba imas, rom sainformacio gamoSvebebSi informaciasTan erTad iyos mowodebuli misi komentari da Sefaseba.
amasTan, umravlesobas (67,9%) miaCnia, rom am komentarebis avtori unda iyos sainformacio gadacemis redaqcia, da ara TviT is Jurnalisti, romelsac miyavs gadacema.
SeiZleba vivaraudoT, rom mayureblebs undaT rom miiRon kargad konteqstualizebuli da safuZvlianad momzadebuli axali ambebi, romlebic gauadvileben SesaZleblobas daakavSiron mimdinare movlenebi maT pirad saWiroebebTan.


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