The new lexus rx300: changing the way an suv should be key points

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NEW LEXUS RX300SE COMPETITOR COMPARISONS

	LEXUS RX300 SE	BMW X5 3.0i	MERCEDES M-CLASS ML-350	VOLVO XC90 T6 SE (Geartronic)	JEEP GRAND CHEROKEE 4.0 PETROL	LANDROVER DISCOVERY XS V8 5 SEAT
On the road price	£32,995.00	£33,140.00	£32,680.00	£34,865.00	£27,995.00	£31,490.00
Automatic transmission		£1,220.00				
CD Autochanger		£250.00	£380.00			
Trip computer			£190.00			
Sunroof		£990.00	£890.00	£700.00	£900.00	
Side airbag						
Leather seats		£1,350.00	£2,750.00			
Heated front seat		£320.00		£150.00		£180.00
Interior/exterior electrochromic rear-view mirror		£220.00	Interior only	Interior only		(interior only)
Electrically adjustable front seat with memory		£1,495.00		£600.00	Driver side only	
Front seat-belt pre-tensioner						
Reclining rear seat						
Electronic traction control					£600.00	
Stability control						
Power rear hatch						
Xenon headlamps		£545.00	£760.00	£553.00		
18" Alloys (ML 17")		£755.00	£400.00			£1,970.00
Climate control						
Specification Adjusted Price	£32,995.00	£40,285.00	£38,050.00	£36,868.00	£29,495.00	£33,640.00
Absolute spec adjustment vs Lexus RX300 SE	-	£7,145.00	£5,370.00	£2,003.00	£1,500.00	£2,150.00
Price position vs Lexus RX300 SE		+22.09%	+15.32%	+11.74%	-10.61%	+1.95%
CO₂ Emissions (g/km)	288	310	338	329	373	397
Taxable P11D rate 2003/2004	35%	35%	35%	35%	35%	35%
CO₂ based specification adjusted monthly tax charge 2003/2004*	£383.02	£467.89	£441.82	£428.03	£342.01	£390.37
Monthly tax burden variance vs Lexus RX300SE	-	£84.88	£58.80	£45.01	-£41.01	£7.35
* Monthly tax charge based on the assumption that the P11D value of competitor vehicles includes the relevant options costs required to bring each vehicle up to the equivalent
specification of the Lexus. It also assumes a marginal rate of income tax of 40%
Source: Competitor Information April 2003

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