The new lexus rx300: changing the way an suv should be key points
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RESIDUAL VALUEThe new Lexus RX300 luxury SUV may have a higher top speed than its predecessor but it looks certain to be even slower to depreciate. The car has been set an unusually high three-year residual value of 50 per cent by leading vehicle financing and fleet solutions provider ALD Automotive. “This is a sector-leading car, offering improved levels of driveability and safety,” says ALD’s Procurement Manager Peter Rossiter. “It will be a very sought-after used vehicle at the end of contract – as is the current model. Lexus dealers are actually snapping up any used examples now. There’s a shortage on the marketplace because this is a niche rather than a volume product, and that will help the car retain its value. “The RX is a superb product but a figure as high as 50 per cent is quite uncommon in the SUV sector,” says Rossiter of the three-year/60,000-mile residual. “It will be more of a retail than a corporate prospect and in terms of our fleet mix we’re happy as long as there’s a market at the end of contract. Certainly the desirability factor on the RX is pretty good and that’s good news as far as risk management is concerned.” The valuation was welcomed by Andy Simpson, Lexus’s National Corporate Sales Manager: “I’m delighted that the RX300 has achieved a 50 per cent residual, it’s a major statement of faith in the brand. “What’s more, the existing RX300 is already being moved up by CAP to 42 per cent in March, which is a strong basis for the launch of the new car. All the old models were sold three months before the arrival of the new one. This is a deliberate policy designed to create a launch platform and order bank for the new car,” he says. The run-out strategy has already paid off: by the end of March, 250 new RX300s were already on order. LEXUS RX 300 EQUIPMENT LIST
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