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Product Reaction Cards


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Product Reaction Cards

Joey Benedek and Trish Miner



Microsoft Corporation, 1 Microsoft Way, Redmond, WA 98052

joeyb@microsoft.com and trishmi@microsoft.com
The following table contains all of the words used on the product reaction cards described in the paper Measuring Desirability: New methods for measuring desirability in the usability lab setting.
Permission is granted to use this Tool for personal, academic and commercial purposes.  If you wish to use this Tool, or the results obtained from the use of this Tool for personal or academic purposes or in your commercial application, you are required to include the following attribution:  "Developed by and © 2002 Microsoft Corporation. All rights reserved.”
If you choose to use these cards for your own research, we are very interested in your experience, so we can continue to refine the method. Please contact us and let us know how it works for you.


The complete set of 118 Product Reaction Cards

Accessible

Creative

Fast

Meaningful

Slow

Advanced

Customizable

Flexible

Motivating

Sophisticated

Annoying

Cutting edge

Fragile

Not Secure

Stable

Appealing

Dated

Fresh

Not Valuable

Sterile

Approachable

Desirable

Friendly

Novel

Stimulating

Attractive

Difficult

Frustrating

Old

Straight Forward

Boring

Disconnected

Fun

Optimistic

Stressful

Business-like

Disruptive

Gets in the way

Ordinary

Time-consuming

Busy

Distracting

Hard to Use

Organized

Time-Saving

Calm

Dull

Helpful

Overbearing

Too Technical

Clean

Easy to use

High quality

Overwhelming

Trustworthy

Clear

Effective

Impersonal

Patronizing

Unapproachable

Collaborative

Efficient

Impressive

Personal

Unattractive

Comfortable

Effortless

Incomprehensible

Poor quality

Uncontrollable

Compatible

Empowering

Inconsistent

Powerful

Unconventional

Compelling

Energetic

Ineffective

Predictable

Understandable

Complex

Engaging

Innovative

Professional

Undesirable

Comprehensive

Entertaining

Inspiring

Relevant

Unpredictable

Confident

Enthusiastic

Integrated

Reliable

Unrefined

Confusing

Essential

Intimidating

Responsive

Usable

Connected

Exceptional

Intuitive

Rigid

Useful

Consistent

Exciting

Inviting

Satisfying

Valuable

Controllable

Expected

Irrelevant

Secure




Convenient

Familiar

Low Maintenance

Simplistic







Page July 29, 2002


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