Oral Hygiene Market in Russia Product Launch Almanac 2010

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Oral Hygiene Market in Russia - Product Launch Almanac 2010

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发布日期：2011-1-31

摘要

Introduction

Datamonitor’s Oral Hygiene market in Russia – Product Launch Almanac 2010 provides a complete guide to new product launches in Russian oral hygiene market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the oral hygiene market in Russia, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Oral Hygiene market in Russia - New product SKUs by category
• Oral Hygiene market in Russia - New product SKUs by manufacturer
• Oral Hygiene market in Russia - New product by pack type and materials
• Oral Hygiene market in Russia – New Product descriptions

Highlights

• 92 product SKUs launched in the Russian oral hygiene market
• Toothpaste is the leading category in Russian oral hygiene market
• Khiden Pik OOO and LG Household & Healthcare are the leading manufacturers in terms of new oral hygiene products in Russia

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in Russian Oral Hygiene market
Analyze trends in product development over time

目录

TABLE OF CONTENTS

Overview 1
Catalyst 1
Summary 1
Executive Summary 2
92 product SKUs launched in the Russian oral hygiene market 2
Toothpaste is the leading category in Russian oral hygiene market 2
Khiden Pik OOO and LG Household & Healthcare are the leading manufacturers in terms of new oral hygiene products in Russia 2
Majority of the products launched in the oral hygiene market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Oral Hygiene Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Oral Hygiene Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 68
Further reading 68
Datamonitor consulting 68
How to contact experts in your industry 68

LIST OF FIGURES
Figure 1: Russia, oral hygiene market value by category ($m), 2004–09 11
Figure 2: Russia, oral hygiene market value by category ($m), 2009–14 12
Figure 3: Russia, oral hygiene market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Russia, oral hygiene market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Russia, oral hygiene market, new product by package type, Jan 2010 – Dec 2010 16
Figure 6: Russia, oral hygiene market, new product by package material, Jan 2010 – Dec 2010 17

LIST OF TABLES
Table 1: Oral hygiene category definitions 4
Table 2: Russia, oral hygiene market value by category ($m), 2004–09 11
Table 3: Russia, oral hygiene market value by category ($m), 2009–14 12
Table 4: Russia, oral hygiene market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Russia, oral hygiene market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Russia, oral hygiene market, new product by package type, Jan 2010 – Dec 2010 16
Table 7: Russia, oral hygiene market, new product by package material, Jan 2010 – Dec 2010 17
Table 8: Novyi Zhemchug - Zubnaya Pasta - Zhenshen 18
Table 9: R.O.C.S. Teens - Zubnaya Pasta - Kola i Limon 19
Table 10: Colgate Sensitive Pro Relief - Zubnaya Pasta Dlya Chuvstvitelnykh Zubov 20
Table 11: Moe Solnyshko - Zubnaya Pasta - Tutti-Frutti 21
Table 12: Faberlic Caramel Dlya Detey - Zubnaya Gel-Pasta - Yablochnoe Zhele 22
Table 13: Looney Tunes Active! - Detskaya Zubnaya Pasta - Babbl Bum 23
Table 14: Brilard Active Unigranule - Zubnaya Pasta - Antikaries; Dlya Chuvstvitelnykh Zubov; Dlya Kuryashchikh; Otbelivayushchaya 24
Table 15: Lacalut Alpine - Zubnaya Pasta 25
Table 16: Colgate Total - Zubnaya Pasta - Professionalnaya Dlya Chuvstvitelnykh Zubov 26
Table 17: Aquafresh - Zubnaya Pasta - Junior; Kids 27
Table 18: Aquafresh Iso-Active - Zubnoy Penyashchiysya Gel - Fresh Mint 28
Table 19: Oriflame Optifresh - Fluoride Toothpaste - Cavity Protection; Whitening 29
Table 20: Acula - Zubnaya Pasta - Aktiv; Antiparodent; Fitoformula; Otbelivayushchaya; Sensitiv 30
Table 21: Melvita - Toothpaste - Children's Strawberry; Fresh Breath Mint; Sensitive Gums Anise; White Teeth Mandarin 31
Table 22: Oral-B 3D White - Zubnaya Shchetka - Zhemchuzhnaya 32
Table 23: Veromistin Flores - Sredstvo Dlya Gigieny Polosti Rta 33
Table 24: Colgate Plax - Opolaskivtel Dlya Polosti Rta - Kompleksnaya Zashchita 34
Table 25: Blend-A-Med 3D White Luxe - Zubnaya Pasta - Zhemchuzhnyi 35
Table 26: Chistyulya - Zubochistki - Myatnye; Regular 36
Table 27: R.O.C.S. - Zubnaya Pasta - Vetka Sakury 37
Table 28: Sisma Samurai - Zubochistki 38
Table 29: Fackelmann - Zubochistki - S Mentolom 39
Table 30: Optifresh - Toothpaste - Sensitive Gel 40
Table 31: Perioe - Toothpaste - A-Alka Action; B-Breath Ball; Breath Cool; C-Combi Clinic; Cavity Care; Dental Cooling System; Total Care Whitening 41
Table 32: LG Clinx - Toothpaste 42
Table 33: LG Perioe Whitening Solution - Toothpaste - Double Action; Intensive 360 43
Table 34: LG Perioe Gum Care - Toothbrush - Black Pearl; Regular 44
Table 35: LG Perioe Gum Care - Toothbrush - Care Advance; Compact; Molar Clinic 45
Table 36: Brilard - Detskaya Zubnaya Pasta s Igrushkoy - Krabryi Rytsar dlya Malchikov; Luchshie Druzya dlya Devochek i Malchikov; Milaya Printsessa dlya Devochek 46
Table 37: Albadent - Balzam Dlya Polosti Rta - Kompleksnyi Ukhod 47
Table 38: Logodent Naturkosmetik - 2in1 Organic Peppermint Tooth Gel 48
Table 39: Strela - Zubnaya Pasta - Evkalipt + Myata; Mandarin + Myata; Perets + Myata; Travy + Myata 49
Table 40: Brilard - Sprey-Osvezhitel Polosti Rta - Antitabak; Dynya & Arbuz; Energetik; Klubnika; Laym & Myata; Ledyanaya Myata; Limon; Tropik 50
Table 41: Lesnaya - Zubnaya Pasta 51
Table 42: Novyi Zhemchug - Zubnaya Pasta - Propolis s Ftorom 52
Table 43: R.O.C.S. - Zubnaya Pasta - Vkus Naslazhdeniya 53
Table 44: Colgate My First Smiles - Zubnaya Shchetka 54
Table 45: Aquafresh Interdental - Toothbrush - Medium 55
Table 46: Colgate 360 AktiFleks - Zubnaya Shchetka - Myagkaya 56
Table 47: Colgate - Zubnaya Pasta - Dlya Chuvstvitelnykh Zubov 57
Table 48: 32 Bionorma - Opolaskivatel Dlya Polosti Rta - Dlitelnaya Svezhest Dykhaniya 58
Table 49: Astera Bio Active - Antimicrobial Protection Toothbrush - Medium 59
Table 50: R.O.C.S. Baby - Zubnaya Pasta Dlya Samykh Malenkikh - Dushistaya Romashka 60
Table 51: Colgate - Zubnaya Pasta - Zashchita Emali 61
Table 52: R.O.C.S. - Zubnaya Pasta - Antitabak 62
Table 53: Blend-a-Med Expert - Zubnaya Pasta - Dlya Chuvstvitelnykh Zubov; Zashchita Desen; Zashchita Emali 63
Table 54: Blend-a-Med Bio Ftor - Zubnaya Pasta - Kora Duba; Romashka + Otbelivanie 64
Table 55: Splat - Oral Care Foam 2-in-1 - Mint; Raspberry 65
Table 56: Zhemchug Lyubimyi - Zubnaya Pasta - Lechebnye Travy 66
Table 57: Perekrestok - Zubnaya Pasta - Vitaminnyi Kompleks 67

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