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Corniglion Sébastien


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Corniglion
Sébastien

3 Mars 1982, Antibes (06)

Française

Marié
228 Chemin des fourches

Le bougearel B 06140 Vence

sebastien.corniglion@unice.fr

04 93 32 50 19          06 85 67 64 73

Direction de thèse :

Tournois, Nadine Professeur des Universités, UNS

Collard, Martine Professeur des Universités, Université des Antilles


Page 1 : Résumé de la thèse en présentant en gras la problématique

Titre

Of the dilemma between dichotomy and common part: Marketing a touristic destination in real-time and long-term with Information Technologies
Les modèles de comportement du consommateur trouvés dans la littérature académique, basés sur la construction de questionnaires, puis analyse statistique sont souvent peu adaptés au domaine du tourisme, et ce, pour deux raisons principales :

  1. L’hyper-fragmentation des parties prenantes (stakeholders) rend difficile la construction des questionnaires, chaque partie ayant des vues, influences et attentes sur le cluster local.

  2. Le délai entre l’élaboration des questionnaires, le recueil de données, l’analyse, puis l’extraction des résultats, est souvent plus long que la durée d’une « saison » touristique. De fait, l’anticipation, voire même la rapide adaptation de l’offre aux attentes de la demande, est de facto quasi-impossible, en dehors des bonnes pratiques et expériences des parties prenantes.

L’objectif de cette thèse est de fournir un nouveau modèle du comportement du consommateur, permettant une opérationnalité plus rapide, et ce particulièrement au sein des systèmes d’information, dans le cadre des produits de business intelligence.
Page 2 : plan de la thèse (expliquer clairement comment vous allez répondre à la problématique)
Nous explorerons l’utilisation des sciences dîtes de « la complexité », selon un mouvement notablement débuté par Taleb, Helbing et Bar-Yam, sans oublier le projet européen FuturICT. Certains éléments détaillés nous ont poussés à examiner les concepts et conséquences de la théorie de la relativité (restreinte et générale) d’Albert Einstein. Les premiers, et notamment : énergie, masse, vitesse, position, temps, sont des termes qui reviennent souvent dans les écrits de gestion, que nous nous efforcerons d’identifier formellement. Les seconds, tels que la courbure de l’espace temps par la masse, la relativité du temps et des distances selon la vitesse, les trous noirs ou les lentilles gravitationnelles, forment des phénomènes « complexes » qui, nous pensons, peuvent raisonnablement répondre à des phénomènes jusqu’alors observés de manière empirique. La relativité appliquée en gestion pourrait alors avoir deux utilisations, tout comme en physique : la compréhension de phénomènes complexes, mais aussi leurs prédictions.

L’utilisation de modèles mathématiques provenant de la physique permet également une intégration plus aisée dans des outils informatisés de reporting et business intelligence.

Ainsi, il serait alors possible de mercantiliser une destination touristique en (quasi) temps-réel, mais aussi sur le long terme.

Page 3 : Calendrier de la thèse en précisant clairement les échéances


2008-2010 : Inscription en 27° section, dans l’optique d’utiliser des techniques de fouilles de données (data mining) pour répondre à la problématique. Cette section ne permettait pas la tonalité de gestion suffisante pour la problématique, et les techniques supposées se sont montrées avoir trop de contraintes pour les objectifs (notamment de très larges quantités de données, qui ne sont pas disponibles pour valider l’approche)
fin 2010 : Réorientation en 6° section, reconstruction d’une revue de littérature orientée gestion.
2011 : Exploration du mouvement des sciences de la complexité en économie-gestion. Tests de différentes théories, (mécanique classique, évolution, génétique, etc.) pour arriver à la relativité, grâce au binôme concepts/conséquences détaillé précédemment.
fin 2011-2012: Finalisation des études de cas, rédaction de la thèse, soutenance.
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