World Internet Project Conference
July 3-5, 2014
Marketing department, SDA Bocconi
X-perience Lab - Via Bocconi, 8 Milan
July 3 Thursday
Morning
8.45 – 9.00 Welcome
Meeting 1: “Collaborative and augmented brand relationships in social mobile markets”
9.00 – 9.30 Major findings and lessons from the World Internet Project
Jeff Cole (Director Center for Digital Future, University of Southern California Los Angeles)
9.30 10.00 Collaborative and augmented relationships in social mobile markets: findings from WIP and BIT Italy
Andreina Mandelli (Marketing and communication faculty, Bocconi Milan – WIP Italy)
10.15 – 10.45 The new logics of brand relationships in social media times
Andrea Barath (Global digital brand manager P&G)
10.45 – 11.15 break
11.15 – 11.45 How disintermediation has changed the world and why advertising should care
Matteo Sarzana (General Manager at VML, Milan)
11.45 – 12.15 When consumers search their brands
Rikke Blix Hagemann (CEO Hoosh Technology, Lugano)
12.15 – 12.45 The new experiential shopper and the Internet
Cristoph Hanser (Expert in product innovation and experience design, Lausanne)
12.45 – 13.45 Lunch
Afternoon
Meeting 2 “WIP dialogues on digital cultures and digital life”
13.45 – 14.45 Panel 1 - Internet cultures and digital life
Grant Blank (Survey Research Fellow, Oxford Internet Institute, Oxford)
Yair Amichai-Hamburger (Head of Research Center for Internet Psychology, IDC Tel Aviv)
Discussion
14.45 – 16.00 Panel 2 – Privacy and trust on the Internet
Sergio Godoy (Director PhD in Communication, Pontificia Universidad de Chile Santiago)
Andreina Mandelli (Marketing and communication faculty, Bocconi Milan – WIP Italy)
Scott Ewing (Senior research fellow, Swinburne university of technology Melbourne)
Discussion
July 4 Friday
9.00 am – 4.30 pm
WIP country presentations
7 pm WIP Social Dinner
July 5 Saturday
9.00 am – Noon WIP country presentations
1 pm – 4 pm
WIP organization meeting
For more information email
andreina.mandelli@sdabocconi.it, alexmari1985@gmail.com
n.b. For social activities see separate program |