Product Reaction Cards
Joey Benedek and Trish Miner
Microsoft
Corporation, 1
Microsoft Way, Redmond, WA 98052
joeyb@microsoft.com and
trishmi@microsoft.com
The following table contains all of the words used on the product reaction
cards described in the paper Measuring Desirability: New methods for measuring desirability in the usability lab setting.
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The complete set of 118 Product Reaction Cards
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Accessible
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Creative
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Fast
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Meaningful
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Slow
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Advanced
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Customizable
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Flexible
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Motivating
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Sophisticated
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Annoying
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Cutting edge
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Fragile
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Not Secure
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Stable
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Appealing
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Dated
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Fresh
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Not Valuable
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Sterile
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Approachable
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Desirable
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Friendly
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Novel
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Stimulating
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Attractive
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Difficult
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Frustrating
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Old
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Straight Forward
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Boring
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Disconnected
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Fun
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Optimistic
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Stressful
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Business-like
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Disruptive
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Gets in the way
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Ordinary
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Time-consuming
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Busy
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Distracting
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Hard to Use
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Organized
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Time-Saving
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Calm
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Dull
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Helpful
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Overbearing
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Too Technical
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Clean
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Easy to use
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High quality
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Overwhelming
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Trustworthy
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Clear
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Effective
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Impersonal
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Patronizing
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Unapproachable
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Collaborative
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Efficient
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Impressive
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Personal
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Unattractive
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Comfortable
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Effortless
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Incomprehensible
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Poor quality
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Uncontrollable
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Compatible
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Empowering
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Inconsistent
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Powerful
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Unconventional
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Compelling
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Energetic
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Ineffective
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Predictable
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Understandable
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Complex
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Engaging
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Innovative
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Professional
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Undesirable
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Comprehensive
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Entertaining
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Inspiring
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Relevant
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Unpredictable
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Confident
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Enthusiastic
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Integrated
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Reliable
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Unrefined
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Confusing
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Essential
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Intimidating
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Responsive
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Usable
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Connected
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Exceptional
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Intuitive
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Rigid
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Useful
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Consistent
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Exciting
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Inviting
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Satisfying
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Valuable
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Controllable
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Expected
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Irrelevant
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Secure
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Convenient
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Familiar
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Low Maintenance
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Simplistic
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