Prepared for: John & Joan Smith March 5, 2010 The Real Pro Success Team (416) 642-6948
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Informed Seller Package 2010 
Value Quality Innovation 
The key to getting LISTINGS is all in the PRESENTATION Prepared for: John & Joan Smith March 5, 2010
The Real Pro Success Team (416) 642-6948 listings@realprosuccess.com www.realprosuccess.com LETTER OF INTRODUCTIONThank you for allowing us to introduce ourselves and the Real Pro Success team. The information provided in this package will help you successfully acquire more listings. Not all agents are the same, but the prospective client you are about to meet with doesn’t really know that. Sending them this package in advance of your meeting with them will immediately differentiate you from your competition because so few realtors do this. The main purpose of this package is to EDUCATE and PREPARE them for the journey they are about to embark on. When prepared correctly it will help rid any reservations they have about hiring you or about the entire process altogether. After reading through it they will know who you are, what makes you most qualified to sell their home, and what they can expect throughout the entire process. Now, for the purpose of creating this sample for you we make reference to our company Real Pro Success in order to illustrate how certain sections should appear and what the content should look like. However, when you are creating your package you will use your name or the name of your team instead when making these same references. We hope that you find this prepared seller package useful and thank you for the opportunity to serve you and your listing needs. Sincerely, The Real Pro Success Team Contents of this package include:LETTER OF INTRODUCTION 2 Contents of this package include: 2 ELEMENTS OF AN INFORMED SELLER PACKAGE 3 ABOUT OUR COMPANY 5 Pro Presenter 6 ABOUT OUR TEAM 6 GABRIELLE JEANS – Co-founder 6 ADIL ESMAIL - Co-founder 7 CHRIS CUMMINS – Speaker & Trainer 7 JANICE ZEPPIERI – Business Development Manager 8 OUR PHILOSOPHY & CORE VALUES 8 Value 8
Quality 8 Innovation 9 WHAT WE KNOW...NOT ALL AGENTS ARE THE SAME 9 WHAT ARE THE BENEFITS OF USING PRO PRESENTER? 10 TESTIMONIALS 12 10 BEST FEATURES OF OUR HOME 13 INTERVIEW QUESTIONS FOR REALTORS 14
ELEMENTS OF AN INFORMED SELLER PACKAGEAfter reviewing the best of the best informed seller packages, here are the common elements:
ABOUT OUR COMPANYTwo real estate minds are better than one. In the case of Real Pro Success those two minds belong to Gabrielle Jeans and Adil Esmail. Gabrielle is President of two businesses; e2000 Training Institute Inc., a RECO approved education provider specializing in Real Estate web education, and WebTech Dezine Inc., a web development company. WebTech Dezine Inc. has developed a website and online marketing product called MONEYMAKER™ that is currently being used by thousands of Real Estate agents across North America. Adil constantly found there was a real shortage of quality real estate marketing material that could be used in today's world. Realizing the need, Adil teamed up with Gabrielle Jeans to develop the highest quality listing presentation on the market. Agents using Pro Presenter would now be able to WOW their clients with value and no longer fear the once dreaded commission objection because it could be so easily overcome. As a result Real Pro Success was formed in 2006 and has been essential in changing the way agents are doing business today. Real Pro Success is passionate about helping agents confidently use technology to communicate with clients the way they are expecting in today’s high-tech world. Pro Presenter
Qualifications
Achievements & Results
ABOUT OUR TEAMGABRIELLE JEANS – Co-founderG  abrielle Jeans is a Real Estate icon throughout North America. Her knowledge and natural leadership ability have put her in a number of key positions since her career began in 1973. As General Manager for an independent, multi-branch company, she oversaw 400 Real Estate professionals, in seven offices. She then opened her own Real Estate company, where she oversaw all day-to-day operations of two offices and more than 100 sales agents. Her highly successful Real Estate business earned a net commission income of $6,800,000 in one year. From 1992 to 2000, Gabrielle was Vice- President and Chief Operating Officer for a large Real Estate Franchise organization with over 300 offices across North America. She has also authored numerous Real Estate Training publications, written and contributed for REM magazine, the Real Estate Council of Ontario and served as a Trainer for the Ontario Real Estate Association.
ADIL ESMAIL - Co-founderA  dil is Gabrielle's partner in Real Pro Success and a top producing real estate agent since 1991. A strong believer in the power of marketing, Adil constantly found there was a real shortage of quality real estate marketing material that could be used in today's world. To remedy this situation, he started developing and using a more progressive listing presentation of his own design, the results were outstanding. Clients were extremely impressed and his business grew dramatically. Any real estate agent who saw the presentation immediately wanted one for their business. In order to make this happen, Adil teamed up with Gabrielle Jeans. The result was Real Pro Success, which is Adil's way of being able share his presentation with agents who are genuinely driven to be successful.
Since Adil began using his real estate presentation materials, his business evolved from being a single agent to his top-producing team, which currently includes a licensed assistant and two licensed buyer specialists, and continues to grow in terms of profitability and personnel. CHRIS CUMMINS – Speaker & TrainerC  hris Cummins has been speaking professionally for 9 years. He has successfully trained over 15,000 business owners in the last 4 years and physically presented to over 300 real estate offices across Canada.
Real Estate Trainer and Coach Richard Robbins www.richardrobbins.com had Chris travelling coast to coast on real estate speaking tours for 3 years. More recently he just finished a promotional speaking tour for the Anthony Robbins' event www.anthonyrobbins.com "Unleash the Power Within". Senior executives, business owners, sales people and real estate professionals appreciate Chris' unique ability to deliver highly educational content in a hilarious, approachable and very "real" style. His current stories and life examples make lessons memorable and easy to apply immediately. Chris joined Real Pro Success in November 2009 and he is now travelling once again across Canada educating agents on to bring more value to the marketplace and how Pro Presenter can help. Chris shares best practices in an effort to help raise the level of professionalism, service and integrity in our industry. JANICE ZEPPIERI – Business Development ManagerJ  anice’s passion for helping real estate professionals began while working as an office manager for an independent real estate brokerage in Vaughan. Her passion continued to grow while working at Automated Marketing Solutions where she proved to be extremely successful as a sales representative earning the exclusive rights to two key accounts.
In 2006 Janice joined the sales team at Richard Robbins International, a coaching and training organization dedicated to real estate sales professionals and leaders. She impressed those she worked alongside as well as her direct reports and was quickly promoted to book speaking tours across North America. In 2007 she decided to put what she had learned to the test and decided to work for herself as a mortgage broker. By the fourth quarter, she and her partner had tripled their transactions. Her passion has taken her full circle again to helping realtors once again improve the quality of their listing presentations since joining Real Pro Success in 2009. OUR PHILOSOPHY & CORE VALUESValueReal Pro Success is committed to delivering overwhelming value
QualityReal Pro Success prides itself on providing high-quality products and services
InnovationReal Pro Success is devoted to developing technology-based solutions that are easily implemented and executed
WHAT WE KNOW...NOT ALL AGENTS ARE THE SAMEIn fact, out of approximately 23,842 agents registered with TREB in 2009, agents averaged approximately 3.81 deals. If the average unit sold for approximately $400, 293 (at 2% commission per end) that would mean agents averaged $30, 502.33 gross commissions in 2009.
© Real Pro Success Inc. 2010 Interestingly enough, those that are Real Pro Success clients using Pro Presenter averaged 24.41 deals in 2009, which is 6 ½ times more than the average agent according to TREB. Again, if the average unit sold for $400,293, at 2% commission per end that would mean that agents using Pro Presenter in 2009 averaged approximately $195,423.04 in gross commission. These stats obviously hint toward a positive relationship showing that agents doing more deals than the average are choosing to use Pro Presenter, or that agents choosing to use Pro Presenter end up doing more deals on average. Either way you look at it, not all agents are the same and those capturing a larger market share are most likely using Pro Presenter. WHAT ARE THE BENEFITS OF USING PRO PRESENTER?
 
A customized professional Real Estate Listing Presentation will give the real estate professional a branded unique marketing image. Every sales professional is competing with multiple real estate agents on every listing appointment. Your goal is to prove that your services are or value and unique to you and your BRAND.
Customized and well rehearsed real estate listing presentations will help you explain you explain your power selling points much more clearly. Have you ever finished your real estate presentation, left the seller’s home, then said to yourself... “I forgot to mention”…When using a well designed and rehearsed presentation you will be sure never to forget any important points again.
There is a long standing axiom that “perception IS reality” and there is no doubt that when use a presentation like this one, your clients will immediately perceive that you are invested in your business and equally so in their needs. There is no doubt your real estate success will increase dramatically.
Consumers of today are no longer looking in newspapers, magazines, or even driving around neighbourhoods looking for real estate signs. The savvy consumer today is researching online. This means when you go out on a listing appointment you need to have a presentation that even the most well researched consumer finds impressive, informative, and engaging. Our customized real estate presentations show your clients that you are just the expert they need in order to get their home sold quickly and with minimal inconvenience.
Have you even wondered what you can show, or, what you can say that will help you stand apart from all other real estate sales professionals when it comes to listing and selling their home? The best reason to consider our real estate listing presentations is because the content on our slides is so unique and powerful it will help you instantly differentiate yourself from even top professionals.
Have you ever purchased a product or service and then never heard from the company again? We pride ourselves in helping our clients every step of the way and learning from the mistakes of other companies. We are committed to delivering you your product within 24-48 hours of having purchased it. Furthermore, our support team is there to answer any inquiries so you can feel safe and secure knowing you aren’t alone. We want you to be free to do what you do best and that’s sell more houses. TESTIMONIALS“  I just wanted to let you know how much I enjoyed listening to Chris’s seminar this morning. Historically, my attention span is very limited but I was wonderfully entertained but at the same time given some incredible facts, figures and other useful information that will make a difference to my business. I loved his voice, it was full of enthusiasm without the gooey-gush (not found in Webster’s’) of most seminar presenters. I think he displayed the usefulness of the product in a precise and timely matter.
Again, I just wanted you to be aware of how enjoyable and interesting it was to be at Chris’s seminar.” Karen Millar, Broker #1 Agent at Royal LePage Signature Realty Toronto, ON www.karenmillar.com " Giuditta Costanzo
"I didn't have any concerns about having Chris come speak to our agents. I've met Chris before and seen him speak more than once and he's an excellent speaker and every time we've had him into our office to speak to our agents he's always done a great job. I was impressed by how well organized the listing presentation was in the sense that it strategically anticipated the questions/objections a client would raise and pro-actively addressed each one of them. When he showed the slide with the sales ratios vs. days on the market because it was very well put together and from that point on he had my full attention and the attention of all my agents as well. I wouldn't hesitate to invite him back again in the New Year." Jack Fusco Manager at Re/Max Excellence Realty Inc. Vaughan, ON www.remaxexcellencerealty.com 10 BEST FEATURES OF OUR HOMEYou know your home better than anyone, so this sheet is entirely for you. Please fill it in accordingly with the 10 best features of your home.
INTERVIEW QUESTIONS FOR REALTORSYou may have decided to interview more than one agent for the job of selling your home. If so, this questionnaire will help you compare the agents you meet with.
Real Pro Success 3465 Semenyk Court (2nd Floor) Mississauga, ON L5C 4P9 (416) 642-6948 © Real Pro Success Inc. 2010 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
As much as we train our agents and have many tools and resources we make available to them we always appreciate someone else coming in (a third party) to speak to them. Chris did a great job, he's an excellent speaker and the feedback from my agents was very positive. When one of our top 3 producers in my office bought Pro Presenter I knew that it is something of value and that every agent should see it. Actually all of the agents in my office that purchased Pro Presenter are top producers in the top 10 percent of the company and industry"