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World Internet Project Conference

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World Internet Project Conference

July 3-5, 2014

Marketing department, SDA Bocconi

X-perience Lab - Via Bocconi, 8 Milan
July 3 Thursday

8.45 – 9.00 Welcome

Meeting 1: “Collaborative and augmented brand relationships in social mobile markets”
9.00 – 9.30 Major findings and lessons from the World Internet Project

Jeff Cole (Director Center for Digital Future, University of Southern California Los Angeles)

9.30 10.00 Collaborative and augmented relationships in social mobile markets: findings from WIP and BIT Italy

Andreina Mandelli (Marketing and communication faculty, Bocconi Milan – WIP Italy)

10.15 – 10.45 The new logics of brand relationships in social media times

Andrea Barath (Global digital brand manager P&G)

10.45 – 11.15 break
11.15 – 11.45 How disintermediation has changed the world and why advertising should care

Matteo Sarzana (General Manager at VML, Milan)

11.45 – 12.15 When consumers search their brands

Rikke Blix Hagemann (CEO Hoosh Technology, Lugano)

12.15 – 12.45 The new experiential shopper and the Internet

Cristoph Hanser (Expert in product innovation and experience design, Lausanne)

12.45 – 13.45 Lunch
Meeting 2 “WIP dialogues on digital cultures and digital life”
13.45 – 14.45 Panel 1 - Internet cultures and digital life

Grant Blank (Survey Research Fellow, Oxford Internet Institute, Oxford)

Yair Amichai-Hamburger (Head of Research Center for Internet Psychology, IDC Tel Aviv)


14.45 – 16.00 Panel 2 – Privacy and trust on the Internet

Sergio Godoy (Director PhD in Communication, Pontificia Universidad de Chile Santiago)

Andreina Mandelli (Marketing and communication faculty, Bocconi Milan – WIP Italy)

Scott Ewing (Senior research fellow, Swinburne university of technology Melbourne)

July 4 Friday
9.00 am – 4.30 pm

WIP country presentations

7 pm WIP Social Dinner
July 5 Saturday
9.00 am – Noon WIP country presentations
1 pm – 4 pm

WIP organization meeting

For more information email,

n.b. For social activities see separate program

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