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Regional Analysis


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Tourist guides


There are very few guides in the region, except very few local people at Kaziranga. This is one area where local youth can be involved more.
      1. Shopping Facilities


There are shopping facilities in Guwahati, handlooms in Sualkuchi etc. There are also women co-operatives in limited way near Kaziranga, limited way in Majuli etc. One striking aspect all along Assam is the women in households are all involved in handlooms, however this is not converted to full shopping activities and this is an area of major intervention in terms of products being made which can be easily consumed by tourists.
      1. Banking and money exchange


Compared to most of North East Region, there are ATM facilities in major towns as well.
      1. Tourist Safety


Assam is perceived as an unsafe place elsewhere, except for the Guwahati- Kaziranga stretch. The recent attacks on bus travellers have left more concerns among potential tourists.

Frequent bandhs and strikes in various parts of the State leave a not favourable picture with tourists, as they get stranded at places and the entire tour schedule gets affected. Consultants too were stranded for continuous three days during bandh in different districts while travelling. These need to be tackled.


      1. Tourism Police


There is no tourism police created in the State.
      1. Tourism Trends Analysis


Tourism Trends Analysis is presented under Volume 1 – Chapter 4.
      1. Institutional Set Up


Department of Tourism, Assam was set up in 1958 along with the Directorate of Truism as its filed unit. The department is headed by the Minister for tourism and the Commissioner and Secretary as chief executive. The Directorate of Tourism is headed by the Director and supported by several officers. The Department looks at policy and regulation matters, interdepartmental co-ordination etc. The Directorate activities include planning, prioritisation, preparation of plans, co-ordination with private sector, marketing and promotion, TIOs management etc.

The Assam Tourism Development Corporation Ltd. (ATDC) was incorporated in 1988 for growth and development of tourism in Assam. ATDC handles implementation of the development schemes under various plans, operation of tourist lodges, WSA, other facilities, including privatisation of same.

CM’s Self Help Tourism Scheme, 2004 aimed at opening new self employment avenues by setting up small and medium size tourism projects and the involvement of educated unemployed youth in a systematic way, tourism skill and entrepreneurship development etc.

      1. Ongoing Tourism Projects


Assam has got Tourism and Marketing Plan prepared for the state. The State Govt has also endeavoured to intensify Private Sector Investment and Participation in management and development of projects. There are many projects operated by ATDC with private participation.

During the 9th five year Plan, the total allocation for the State Tourism Plan was Rs.1991 lakhs against and expenditure of 1648.57 lakhs. The 10th Plan allocation was 2250 lakhs. Many centrally sponsored schemes including up gradation/ construction of lodges, development of infrastructure, way side amenity centre, internal pathways, beautification etc were undertaken during the 11th Plan as well.


      1. Tourism Product Planning & Development Proposals

DEVELOPMENT PRIORITIES


It is very important to get the Tourism roadmap right in Assam in order for some other circuits along with other states to succeed. A careful analysis of tourism sites, geographical spread, part of tourism circuit etc were analysed, and the major few projects identified from a Regional Tourism Plan perspective*.

*At a State level, there are many other destinations which also need development; however the scope of this Master Plan looks at circuits/destinations from a Regional perspective.

Destination/ Product Development:

The following are the Level-1a priority developments to create the big success stories:



  • Guwahati and surroundings including Riverfront development, conference centre, recreational park etc

  • Kaziranga – with more focus on management measures

  • Majuli as a sought after Eco tourism destination

  • Brahmaputra River Tourism Development

  • Handicrafts promotion and product development catering to tourists

    Level 1b priorities (areas with high potential, with different level of disturbances) include the following:



  • Manas National Park

  • Haflong Hill Station/ Jatinga

    Level 2 priority developments would include:



  • Sibsagar

  • Sualkuchi

  • Nameri National Park/ Bhalukpong & others

Tourism Nodes/ Hubs:

It is very important that the tourism nodes and hubs are appropriately developed so that swift transition of tourists within and between circuits and accommodation/facility hubs are appropriately places. Thus the following are the priority development measures:



  • Guwahati (already covered above)

  • Jorhat

  • Dibrugarh

  • Silchar

  • Tezpur

    The tourism product planning and development measures of above are presented below:
  1. Guwahati & Surroundings

Kamakhya Temple


Kamakhya Temple is oldest one amongst the holiest shrines throughout India. It is located on Nilanchal Hill in Kamrup district of Assam. The temple is Kamakhya is located at a distance of 8 kms from Guwahati. The temple commemorates Hindu Goddess Sati in her aspect of Kamakhya Devi. Goddess Kamakhya is also known as Sodashi in the local region. Kamakhya Temple is regarded as one of the 51 Shakti Peethas. As per the legends, during the time of self-sacrifice, the genital organ (yoni) of Sati fell at this spot. It is also know as Yoni Peeth. In the shrine, Kamakhya Devi, in the form of genital organ (yoni), presides as a big crevice in the bedrock. The Goddess is covered naturally by a rivulet of water gushing upward from an underground spring. The crevice is usually covered with sari, flowers and vermilion powder (Sindoor).

Kamakhya temple is an abode of different festivals. Following are the festivals of Kamakhya Temple: Chaitra Sankranti & Bohag Bihu or Baisakhi, Gramya Debotar Puja, Satha Borot, Ambubachi, Kali PujaManasha Puja, Krsihna Janmastami , Durga Puja, Lakshmi Puja, Kartik Sankranti / Kaki Bihu, Shyama Puja & Deepanwita, Dhanyachedan and Navanna, Katyayini or Sorei Brata, Puhan Biya, Magh Bihu / Makar Sankranti, Deol Utsav, Ratanti Kali Puja, Saraswati Puja, Shivarati, Doul Jatra, Durga Doul, Basanti Puja, Madan Puja.

The temple is very close to attractions like Navagrah Temple, Science Museum, and other prominent temples of Guwahati. Three kinds of entry charges are there: Rs. 500 for VIP, Rs. 100 for special and no charges for devotes willing to stand in general queue.

There is lack of ample space, the plan proposed has to take belief of the community into account. The planning and implementation with be done by Kamakhya Debutter Society. The building is very old. At some places in the premise new construction is taking place which is not exactly in coherence with the old architectural style.



DEVELOPMENT PROPOSALS:

The pilgrims travelling on foot have to cover 4 kms from the Kamakhya bus stop. The route has to be improved with the following facilities:

Product planning


  • Conservation of the temple complex

  • Small Multimedia interpretation centre near the parking, where exhibition and interpretation on the religious significance, heritage, multimedia shows/ movies on all Shaktipeeths will run for tourists.

  • Shops re-organisation: the shops need to be re-organised, with uniform character, removing the chaos, this would include removal of encroachment by the shops on the hills, removal of unauthorised shops etc.

facilitation planning

  • Few good restaurants which can seat around 25 -50 people at a time- this shall be developed with private sector participation

  • Proposal to develop amenity clusters at regular intervals to facilitate tourists who are proceeding towards the main temple complex. The cluster types will essentially be providing the following mix of necessary amenities:

  • Snacks/ Fast food centre with a seating capacity of 25 people each

  • Souvenir Shop. This will also function as a tourist information desk.

  • First Aid Box to be kept at the Souvenir Shop

  • 5 toilets & bathing facility each for men and women on ‘pay & use’ facility (4 m x 3 m).

  • Signages to be developed at different points, including visitor amenity kiosks for self help.

Infrastructure planning

  • Strengthening of the 4 kms road

  • The route path to be partially covered, interspersed with covered decks for seating with drinking water provision

  • Large size waste collection bins at regular intervals

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