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Main activities of agriculture marketing section


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MAIN ACTIVITIES OF AGRICULTURE MARKETING SECTION.
Marketing wings deals with development aspects of marketing of Agricultural produce in the State. Under Marketing Development activities the Agricultural Development Officers (Marketing) and other extension staff working in the field taken up the marketing extension work to educate the farmers about improved marketing practices, so that they are able to sell their agricultural produce at proper time and place to get a better price. Besides the market data/information pertaining whole-sale & retail prices of various agricultural commodities, marketable surplus and day today mandi arrivals as also price trends are collected from selected mandis of the State and these information are daily transmitted through telephone and NICNET for dissemination for the benefit of farmers and consumers through All India Radio in Krishi Jagat Programme & T.V.Doordarshan as well as supplied to various quarters in Govt. of India and the State Govt. for their use.

i) Collection and Dissemination of Marketing Information:-

The daily whole-sale modal rates of important Agricultural commodities are being collected by field staff from 24 selected mandis viz. Hisar, Ambala, Karnal, Kurukshetra, Kaithal, Bhiwani, Sirsa, Rohtak, Sonepat, Jind, Panipat, Rewari, Hansi, Jagadhari, Gurgaon, Narwana, Fatehabad, Narnaul, Dabwali, Kalanwali, Tohana, Ladwa, Palwal, Shahabad, and communicated through telephone for broadcasting at All India Radio Station, New Delhi, Rohtak, Kurukshetra and T.V.Doordarshan Kisan Channel,Hisar for the benefit of farming community. Keeping the farmers appraised of the day to day market trend, so that they could sell their produce at appropriate time and place. So that they get a better prices of their agricultural produce.


STATUS OF APMC


The Board has setup 106 principal market yards, sub yard 178 and 192 purchase centers in the state so that farmers get remunerative price for their produce. The farmers need not be travel more then 6-8 K.Ms for the sale of their produce.

DIRECT MARKETING


The Haryana State Agricultural Marketing Board has implemented “ Kisan Mandi” and “ Apni Mandi” concept in the State. This scheme has shown encouraging results, where fruits and vegetables are primarily marketed.. The farmers get better prices, as the profit of the middlemen is shared between the farmers and the consumers. Such mandis are providing beneficial to both. Presently, the Govt. agencies are purchasing wheat and rice at Minimum Support Price. In Haryana State, the farmers depend upon these two main crops. In my view the direct marketing system is not suitable at least for these crops. In order to encourage the producer to take his produce direct to the processor instead of regulated markets, some reforms, in the present marketing system, are being considered.

CONTRACT FARMING


So far contract farming system has not been taken in the State on large scale. However, few companies have started contract farming at their own level in few items like in Basmati Rice, Barley and Desi wheat at a limited scale. Before its implentation the State Govt. is studying various aspects related to contract farming on large scale. The gains of self-sufficiency in food grains production after green revolution could not be achieved in full, because of absence of marketing intelligence. This mainly because of the dependence of the farmers for spelling their produce at minimum support price to the institutional agencies. Though, sufficient stocks of food grains are available, but due to non-availability of required infrastructure we are not in a position to manage them properly. At present the agricultural processing facilities are almost negligible.

The State Government has agreed in principal to implement the Model Act prepared by Govt, of India, The farmers have apprehensions that some companies only come forward for contract farming with the motive of selling their agricultural inputs on higher price. Therefore, it has been decided that companies coming forward for contract farming in the State shall have to be registered. For registration one senior officer would be notified. The second problem related to contract farming is the violation of contract agreement. It has been experienced so far that the breach in agreement/contract takes place as the rates of the agriculture produce fall below in market than the agreed rates, In addition to this, in order to settle dispute between two there is a proposal to constitute a Dispute Settlement Committee at each district level. In view of the above, on the basis of Model Act the State Council of Minister’s has made an amendment in Section 8 A of Punjab Agricultural Produce Market Committee Act and has sent to Govt. of India for its concurrence. With this enactment direct marketing and contract farming in the State will get boost.


PROMOTION OF COMPETITIVE AGRCULTURAL MARKET IN PRIVATE


/COPPERATIVE SECTOR

As for as question of establishing markets by Private and Cooperative sector are concerned, the matter is under active consideration with the State Govt. But here I would like to point-out that in Haryana the farmers are free to sell their produce in any market of the State. There is no restriction to the farmers for selling of their produce. In addition, there is a proposal for amendment in APMC Act where a provision has also been made to establish private markets by companies dealing in contract farming. In cooperative sector Haryana State Cooperative Marketing Federation (Hafed) is the institution, which is responsible for marketing of agricultural produce in the State. For encouraging the participation of private investors in Agricultural Marketing, the State Govt. has established four food parts for food processing under a scheme of Govt. of India in Rai and Saha.



A modern fruits and vegetables market are being established at Rai near Delhi where the cold chain is being constructed. This market is being established on European pattern and on the pattern of Safal Market in Bangalore. As far as to the matter of providing modern facilities in the markets.

MAIN POINT
1. In agricultural sector, along with production agriculture marketing plays an important role.

  1. There is a need or urgent reforms in Agriculture Marketing Sector.

  2. Their are 106 principal market yards, and 187 purchase center in the State The farmers need not to traval more than 6-8 Kms. for the sale of their produce.

  3. The Marketing Board have constructed metalled roads to join all mandis with villages which are also being maintained as well.

  4. “ Apni Mandi” concept has been implemented for the sale of fruits and vegetables and encouraging results have been observed.

  5. In state, direct marketing of traditional crops like wheat and paddy seems difficult because these are purchased by Govt. agencies at Minimum Support Price.

  6. State Govt, is making efforts to amend the existing provision for the sale of agricultural produce directly to processor instead of selling directly in controlled market.

  7. Four food parks have been planned for post harvest management like processing, grading, packaging, storage, etc. These parks have been established at Saha, Narwana, Dabwali and Rai.

  8. The State Agricultural Marketing Board received 35 computers from Marketing Intelligence Directorate of Govt. of India and these have been installed in different markets and Internet facilities have also been provided. These markets have started sending statistical information through these computers. The purpose is to bring transparency and efficiency in the working of the board and to bring all the mandis in the State on line.


STATEMENT SHOWING THE ARRIVAL AND PROCUREMENT OF WHEAT & PADDY FOR THE YEAR 1993-94 TO 2011-12
(Fig. in lakh MTs)

Year

Wheat

Paddy



Arrival

Procurement

Arrival


Procurement

1993-94

35.90

34.54

25.98

18.72

1994-95

31.51

30.47

32.79

21.38

1995-96

32.07

31.02

24.07

10.35

1996-97

23.33

20.22

29.72

18.06

1997-98

26.48

22.90

32.34

19.02

1998-99

32.96

31.58

26.06

14.50

1999-2000

39.33

38.70

28.74

14.79

2000-01

46.74

44.98

32.98

22.14

2001-02

64.61

64.11

33.06

22.26

2002-03

58.92

58.88

30.75

15.40

2003-04

51.37

51.22

35.67

23.16

2004-05

52.03

51.15

36.64

15.17

2005-06

45.91

45.29

45.11

23.56

2006-07

30.20

22.30

40.69

20.46

2007-08

37.37

33.49

42.78

17.85

2008-09

53.16

52.30

41.35

18.20

2009-10

69.13

69.10

46.94

26.34

2010-11

63.61

63.47

43.73

24.40

2011-12

69.49

69.28

48.10

29.32

2012-13












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