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Apni mandi punjab Mandi Board, S. C. O no. 149-152, Sector 17-C, Chandigarh forword


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Punjab Mandi Board’s
APNI MANDI


Punjab Mandi Board,

S.C.O No. 149-152, Sector 17-C,

Chandigarh

FORWORD
Under the scheme of Punjab Govt. the Punjab Mandi Board has started Apni Mandi Scheme in the State of Punjab as well as in Union Territory Chandigarh for providing the batter marketing facilities to the farmers/ growers especially of fruits & vegetables growers as the small growers could not get reasonable price to their produce and similarly on the other hand consumers were to pay the exorbitant price and get low quality products. The middleman involves in the trade took a major share of profit of the growers as well as of the consumers.
After studying the concept of “Saturday Market” prevalent in U.K and U.S.A, the Punjab Mandi Board decided to organize “Apni Mandis” where farmers/ growers would sell their produce especially fruits & Vegetables directly to the consumers. With the elimination of middleman, the net profit is shared by the producers and the consumers. Besides this consumers also get fresh items of produce which they want.

Initially at the starting point, the Punjab Mandi Board introduced “Apni Mandi” in Feb, 1987 at S.A.S Nagar, Mohali (Punjab) and after this successful experiment now the Board is holding Apni Mandis in 27 towns in the State including Chandigarh. The number of farmers participated in these mandi was 10,278 in the year 1988 which has been increased to 3,53,610 in the year 2010. Similarly, approximate sale of produce in these mandis was for Rs. 2,96,24,761/- in the year 1988 which has been increased to Rs. 62,93,47,474/- in the year 2010. An evaluation study conducted by the Economists of Punjab Agriculture University, Ludhiana has shown that “Apni Mandi” has really proved a blessing for the farmers particular the small ones and boon to the consumers.

The Punjab Mandi Board accepts all criticism and suggestions to improve this scheme further. I wish the concept of “Apni Mandi” would be accepted and introduced by the other States of the country to find solution to the marketing problems of the farmers and the consumers particularly for the perishable crops like fruits and vegetables. Sd/-

(Ajmer Singh Lakhowal)



Chairman,

Punjab Mandi Board,

Chandigarh.


SCHEME OF APNI MANDI


  1. APNI MANDIS are organized by the Punjab Mandi Board through Market Committees. The farmers sell their farm fresh fruits & vegetables grown by them at their fields directly to consumers at reasonable rates. There is no involvement of middleman. APNI MANDIS scheme provides direct contact between the producers and the consumers. The profit which was previously consumed by the middleman now is shared by the producers and the consumers.



  1. OBJECTIVE OF THE SCHEME




      1. Better Marketing of agricultural produce especially fruit and vegetables;

      2. To diversify agricultural production towards Fruits/Vegetables and to improve the profitability of these crops to the producers;

      3. To ensure the availability of farm fresh produce at reasonable rates to the consumers and discipline margins of profit in the market;

      4. To remove social inhibition among the farmers for retail sale of their produce themselves;

      5. To ensure direct contact between the producer and consumer;

      6. To help self employment to the producers and to help in rural development and economic growth;

      7. To promote national integration by inviting the farmers of other States to sell the produce grown by them at their fields direct to consumers in APNI MANDIS.




  1. CONTROL OF THE SCHEME

The scheme is to be operated by the Secretaries, Market Committees concerned as per instructions of the Secretary, Punjab Mandi Board. At Board’s level the working of the scheme to be supervised by the secretary (Apni Mandi) under the supervision of General Manager (Project).




  1. SCOPE OF SCHEME

The scheme would apply to commodities listed in the schedule of agricultural produce under the Punjab Agricultural Produce Markets Act, 1961. However, to begin with the items of fruits/vegetables are taken up for sale in APNI MANDIS. Other farm produce like Honey and Soya Cheese have been allowed to be sold in APNI MANDIS. Items of agricultural produce can be permitted to be sold in Apni Mandi as per need.




  1. REGISTRATION OF FARMERS

The selection of farmers for participation in APNI MANDIS is to be done by the Secretary, Market Committee. Help of officers of Horticulture Department can be taken, if need be. The persons to be allowed to sell their produce in Apni Mandi should be farmers in the real sense. Caution is to be taken that retailers should not participate in the garb of farmers and thus defeat the very purpose of scheme.


Following categories of persons shall be considered as the farmers for the purpose of “APNI MANDI”:-


  1. Land owner in whose land the agricultural produce (fruits/vegetables) is grown; or

  2. The tenants of land owners who actually till the land and grow the agricultural produce on such land; or

  3. Any other category which may be considered as necessary by the General Manager (Project) with the approval of Secretary Board.

The farmers desirous to participate in APNI MANDI have to get their names registered with the Secretary, Market Committee showing the area of land owned or cultivated by them and the kind of produce grown or produced by them. Secretary, Market Committee is to maintain a register of the farmers to enter the names who have offered their names to participate in APNI MANDI. After selection, the farmers shall be registered by Secretary, Market Committee and their names shall be entered alongwith their addresses and particulars of land under cultivation in this register. The proforma (A.M-1) of register is given below:-

================================================================

PROFORMA A.M.-I

=================================================================

Sr. No.

1


Name & Address of farmer

2


Total area of land owned

3


Area of Land under Cultivation of fruit/Veg.

4


Kind of Fruit/vegetable grown

5


State if producer is tenant or land owner

6


Remarks

7

The farmers of other States to that of Punjab and Chandigarh (U.T) shall contact the General Manager (Project) of the Mandi Board, Chandigarh for participating in APNI MANDIS in Punjab alongwith the proof of their eligibility being farmers or producers of agricultural produce. After completion of required documents, they can be allowed to participate the Apni Mandi.
The serial number assigned before the name of farmer in the register in proforma A.M.-I shall be the registered number for the purpose of making identity cards of the farmers to participate in the Apni Mandi.


  1. IDENTITY CARDS TO FARMERS

The farmers registered for participation in APNI MANDIS are to be issued identity cards by the Secretary, Market Committee in the following proforma:-




  1. Registration Number

  2. Name & Address


  3. Photograph
    Area of Land owned or taken on lease

  4. Area of land under cultivation of fruit/vegetables

  5. Kind of produce grown

  6. Signature or thumb impression.

Secretary, Market Committee shall make the verification of the particulars by his staff, especially the fact that applicant is a farmer holding his land and himself cultivating the same land or through his tenant before issuing the identity card.




  1. SELECTION OF SITE

APNI MANDI shall be allowed to be held at the site to be selected by the Secretary, Market Committee. Advice of the District Mandi Officer can also be obtained. The General Manager (Project) shall be the competent authority to direct the Secretary, Market Committee to hold APNI MANDI at a particular locality or town if need be . The factors to be taken into consideration for selecting the site for Apni Mandi shall include the following:-



    1. Concentration of consumers; (Request/ Suggestion)

    2. Spacious place for parking;

    3. The site shall be visited by the consumers quite frequently. (A spacious site nearby the main market or shopping centre is considered advantageous for the purpose).

    4. The farmers shall be able to reach the site easily. The site shall not be located in a congested area where the vehicles of farmers or consumers can not reach conveniently;

    5. The site shall not be located in the area adjoining to any main road of the city causing traffic problems.

The aim of the Apni Mandi is that more and more consumers and farmers may get the benefit of this scheme. In case any permission of local authority or local administration is required for setting up APNI MANDIS at a site, the same shall be obtained. If any fee/charge/rent is required to be paid for using the site the same shall be paid by the Market Committee concerned.




  1. PUBLICITY

Wherever APNI MANDI is started in a town or at a new place within the same town where the APNI MANDI is already holding in that case due publicity shall be made by following means:-

    1. Through handbills;

    2. Through beat of drum or by professional ‘ Munadi Walas’;

    3. Through advertisement by cinema slides ;

    4. Through loudspeakers with permission of local administration where necessary;

    5. Advertisement in News Papers;

    6. News items by giving press notes or handouts to press correspondents or various news papers, T.V. and A.I.R.




  1. INVOLVEMENT OF DEPUTY COMMISSIONERS/SUB DIVISIONAL MAGISTRATES.

The officers of District Administration such as Deputy Commissioner, A.D.C., (Development), S.D.M., and other local officers may also be involved in the Scheme and they may be requested to occasionally visit the APNI MANDIS. The wives of D.Cs, S.D.Ms or local officers are also to be requested to patronize APNI MANDIS and occasionally visit APNI MANDIS.


  1. LEGALITY OF EXPENDITURE

The expenditure incurred on APNI MANDI scheme is within the purview of the activities and the objects of the Punjab Agricultural Produce Markets Act, 1961. The reference of which can be made to preamble of the Act., Section 13(1)(a), and Section 28 (viii). The expenditure on APNI MANDIS scheme has also been declared by the Punjab Mandi Board as fit charge vide circular letter No. 154 dated 13.7.1987 on the funds of the Market Committees under Section 28(xvii) of the Act.
11. DETERMINATION OF RATES

    1. Under this scheme the sale of fruits and vegetables in APNI MANDIS shall be permitted at 20% to 25% less than the prevailing rates in the retail markets;

    2. In each Apni Mandi, one electronics display rates board or two or three flex banner rates boards will be installed as per requirement so that the farmers and consumers may read the rates fixed by the Market Committee.




  1. SALE IN PRE-WEIGHED PACKETS DULY GRADED

Efforts are to be made gradually to shift over to the sale of graded produce in pre-weighed in packets of 1 Kg. or 2 Kg. as per local needs and circumstances. Some produce can not be filled up in packets but grading of the same is possible as per quality or size which may be arranged on the counters accordingly. The sale of pre- weighed and graded produce would avoid confusion and rush. It would be easy for the farmers to hand over already weighed produce packed in packets or bundles or graded pieces immediately to customers against payment. The customers would have the advantage of speedy delivery of graded produce in a short period. Grading staff of Punjab Mandi Board can be involved for this purpose who will ensure that only quality of produce shall be sold in the Mandis. Rotten and degraded produce shall not be allowed to sell. The provisions of the Punjab Plastic Carry Bags (Manufacture, Usage and Disposal) Control Act, 2005 may also be kept in view while making the packets of agricultural produce.


13 PROGRESS REPORT OF APNI MANDIS
Monthly progress report of APNI MANDI may be sent to General Manager (Project), Punjab Mandi Board so that the same may be discussed in the monthly meeting of Distt. Mandi Officers at Boards level.


  1. INFRASTRUCTURE

Following infrastructure is to be provided by the Market Committees for APNI MANDIS:-



    1. For temporary camp office; Shamiana, Table, Chairs etc. If these items are not available with the Market Committee then the same can be hired on rent or through contract.

    2. Counter balances of capacity upto 5 kg. with 5 kg weight set can be provided to the farmers in due course, the farmers are expected to arrange these items themselves but it should be ensured that weights and weighing scale is duly stamped by the Weight and Measures Deptt.

    3. Packaging material in which minimum 2 kg. commodity can be filled can be supplied to the farmers. The facility shall be given for one month from the start of APNI MANDI. Thereafter the farmers are expected to arrange these themselves. The provisions of the Punjab Plastic Carry Bags (Manufacture, Usage and Disposal) Control Act, 2005 may also be kept in view while supplying the packaging material to the farmers.

    4. The farmers who do not have transport facility can be provided the facility or transport to bring their fruits and vegetable to APNI MANDI. If the Market Committee does not have tractor-trolley they can have it from the nearby committee or can also arrange a vehicle on hire. This facility of free transport shall not exceed six months from the day of APNI MANDI started. Thereafter, if the farmers want this facility they will be charged for the service.

    5. Arrangement of drinking water and cleanliness according to the need be made by the Market Committee.


15 RECORD OF SALES

The record of business transacted in each APNI MANDI is to be maintained in a register in a proforma A.M-II given below:-

PROFORMA

A.M.- II


Sr .No.

NAMEOF THE FARMERS WITH ADDRESS


NAME OF THE VEGETABLES/FRUIT



QUANTITY


AMOUNT

===============================================================

1 2 3 4 5
16 REGULATION OF TRAFFIC

Secretary, Market Committee shall ensure that traffic in the APNI MANDI and near the APNI MANDI is properly regulated with the help of Police. A separate place for parking of various types of vehicles shall be earmarked with the aim to run the APNI MANDI smoothly and to avoid the accidents. APNI MANDIS shall be started and closed at fixed time in the morning or evening so that the local administration can deploy the Police for control of traffic.




  1. COMPLAINTS/SUGGESTION REGISTER

A register shall be maintained in each APNI MANDI to register the suggestions/ complaints by the user of mandi. Prompt action shall be taken to remove the complaints on the spot or wherever possible.
19 BEWARE OF SABOTEURS

APNI MANDI is a scheme for the welfare of farmers and consumers. Various forces may try to sabotage the same. The Secretary, Market Committee and officers of the Mandi Board and officials on duty shall remain vigilant and cautious to meet such moves tactfully.



Progress Report (Apni Mandi)

(From January, 2008 to June, 2011)



Year 2008

Month

Number of farmers

Total sale

Rs.

January

28,704

4,05,34,258$F

February

26,217

4,10,46,442$F

March

27,796

3,96,62,859$F

April

24,611

3,93,46,712$F

May

27,454

3,74,73,081$F

June

25,147

3,06,44,089$F

July

24,391

4,46,46,959$F

August

25,728

4,08,84,626$F

September

25,308

3,76,74,560$F

October

25,175

4,22,84,387$F

November

28,319

4,29,79,426$F

December

30,817

4,26,40,549$F

Total

3,19,667

47,98,17,948$F


Year 2009

Month

Number of farmers

Total sale

Rs.

January

29,510

4,19,18,547$F

February

26,433

3,64,57,987$F

March

29,159

3,65,62,645$F

April

25,442

4,01,16,411$F

May

28,293

4,32,12,265$F

June

27,265

4,03,74,215$F

July

25,989

4,81,04,254$F

August

26,364

5,41,57,785$F

September

26,207

5,17,50,047$F

October

27,658

5,54,33,824$F

November

31,804

5,59,26,040$F

December

30,817

4,26,40,549$F

Total

3,34,941

54,66,54,569$F



Year 2010

Month

Number of farmers

Total sale

Rs.

January

32,375

5,41,66,925$F

February

29,157

4,06,75,003$F

March

30,892

4,79,58,069$F

April

26,961

4,34,38,792$F

May

31,288

5,37,11,168$F

June

29,195

4,62,73,319$F

July

26,399

5,38,25,000$F

August

27,508

6,02,31,619$F

September

27,177

5,32,53,766$F

October

29,104

5,93,15,061$F

November

31,148

5,74,72,469$F

December

32,406

5,90,26,288$F

Total

3,53,610

62,93,47,474$F


Year 2011

Month

Number of farmers

Total sale

Rs.

January

31,962

5,78,20,218$F

February

28,963

4,58,15,420$F

March

30,403

5,90,53,642$F

April

27,787

5,43,85,257$F

May

31,504

5,72,90,225$F

June

29,653

5,01,04,059$F


List of Apni Mandies in Chandigarh as well as in Punjab State


Sr. No.


Name of the City/Towns


Day

Location / Place of Apni Mandi

1.

Chandigarh

Monday

Sector 45-D and Daddumajra







Tuesday

Sector 29-C and Dhanas







Wednesday

Sector 15-B and 40-A







Thursday

Sector 56 and Ramdarbar







Friday

Sector 46-D and Nawan Graon







Saturday

43-A and 49-C







Sunday

Sector 33-A

2.

S.A.S.Nagar Mohali

Monday

Phase 5 and Sector 67







Tuesday

Sector 68 and 71







Wednesday

Phase 11and Sector 57







Thursday

Phase 3B2 and Phase 8







Friday

Sector 68 and Phase 5







Saturday

Phase 6 and Sector 71







Sunday

Phase 8 and Phase 11

3.

Kharar

Saturday

Sunday


Dushera Ground

Sunny Enclave




4.

Mullanpur Garibdass


Thursday

Ground of Bhai Munna Lal Sr.Sec. School

5.

Ropar

Monday

Gurudwara Bhatha Sahib







Tuesday/Friday

Bella Chowk Near Makbara







Wednesday

Giani Jail Singh Nagar Market Ropar







Thursday

Near Ghanuali







Saturday

Nuhon Colony near thermal plant

6.

Anandpur Sahib

Monday

Charanganga Stadium







Wednesday

Friday





7.

Nangal

Monday

Wednesday/

Saturday


Sector 1, New Nangal

Nangal Dam









Thursday

Sunday


Sector 2, New Nagal

Shiwalik Avenue, New Nangal















8.

Jalandhar City

Monday

Back Side PAP Ground







Thursday

Kala Sanghia Road







Friday

Outside Partap Bag on road

9.

Jalandhar Cant.

Wednesday

Urban Estate Phase 1







Sunday

Guru Teg Bahadur Nagar Model Town

10.


Bhogpur

Sunday

Outsite Grain Market

11..

Ludhiana

Monday

Jamalpur Colony







Tuesday

Atam Park Dhuri Line







Wednesday

Dugri Road Urban Estate







Thursday

Pakhowal Road Near Canal







Friday

J Block BRS Nagar Near Lodhi Club







Sunday

D Block BRS Nagar Near Baba Isher School

12.

Khanna

Monday

Under Bridge Samrala Road







Tuesday/ Friday

Near Samadhi Road Near Telephone Exchange







Wednesday/Saturday

Guru Amar Dass Market







Sunday

Guru Teg Bahadur Market

13.

Samrala


Tuesday/Friday

Old Sabzi Mandi

14.

Patiala

Monday

Akash Nagar







Tuesday

Ablowal







Wednesday

Railway Colony (DMW)







Thursday

Dashmesh Colony Tripri







Friday

Sirhind Road







Saturday

Urban Estate Phase 2







Sunday

Rajpura Colony Near Bus Stand

15.

Nabha

Monday

Bathindia Mohalla







Wednesday/Saturday

Old High Court







Friday

Heera Mehal

16.

Fatehgarh Sahib

Monday to Sunday

In front of old office of Market Committee

17.

Amloh

Monday

Arimal Road Gobindgarh







Tuesday

Jasra Road







Wednesday/Sunday

Behind Nagar Council







Thursday

Vidi Chand Colony







Friday

Green Parking GT Road







Saturday

Amloh Road near Cremation Ground

18.

Hoshiarpur

Monday/Thursday

Model Town In front of Hari Krishan Public School







Tuesday/Saturday

Navi Abadi Drama Stage







Wednesday

Kacha Dobha







Friday

Sekha Mohalla Near Gurudwara Bhai Joga Singh







Sunday

Krishna Nagar

19.


Tanda

Sunday

Near BDPO Office

20.


Moga

Monday to Sunday

Near District Administrative Comlex

21.


Abohar

Sunday

DAV College Road Under Bridge

22.


Kapurthala

Monday to Friday

New Sabzi Mandi Road, Kapurthala

23.


Phagwara

Sunday

In the area of Sabzi Mandi

24.

Pathankot


2nd and 4th Saturday

Sabzi Mandi Pathankot

25.



Nawanshahar

Sunday

Laroyia Chowk

26.


Mansa

Monday/Friday

Near Railway Station

27.

Bathinda

Saturday

Near Canal Bridge


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